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Facebook to become World #1 brand name

Wednesday, December 30th, 2009

Back in August I predicted Facebook will take #1 rank away from Google in traffic before the end of the year. December results are not out yet but there is a high probability I am right. As I was looking for data on the subject – a new question arise.

Is traffic a sign of popularity?

So I went on writing down numbers on a scrapbook. My primary goal was to search brand names and the number of search associated with that brand. To do so I used the Top 100 brand by Millward Brown [PDF].
Surprisingly Facebook, Twitter, iPhone, My Space are not listed by the research institute. Even in a brick and mortar world, Facebook should be in top 5 most known brands.

Below are results found using Google.com [US English page as of December 30, 2009].

Few basic observations: Google and Facebook together are more popular than Web. US takes the lead with over 23 billions search results. USA and War all together are less popular than Yahoo!

Behind those figures I see two conclusions. First, top brands -as described in the study published by Millward Brown- are yet far behind in terms of web image. Their online presence is a failure for 95% of them. This should give hope to all online viral social media jungle marketing agencies out there. The second conclusion is sadder: traffic doesn’t mean revenue. Facebook, Twitter, Youtube, MySpace and Hotmail generating over 5.3 billion of search results have an estimated global revenue of $1.3 billion for 2009 representing 0,003% of Wal-Mart’s 2009 revenue.

It brings us back to valuation calculation- should we continue to use online popularity or traffic to rate online businesses?

What do you think?

Tags: analytics, brands, facebook, google, myspace, ranking, seo, Twitter, us, web traffic, windows
Posted in Apple, Content, Economy, Mac, Microsoft, Social Media, TechCrunch, Technology, Twitter, World, google, iPhone | No Comments »

True mess, wrong phone.

Monday, December 7th, 2009

Jeremie Berrebi wanted me to read Getting Real by 37Signals. I highly recommend it to anyone planning to launch a startup. Their caveats, disclaimers, and other preemptive strikes says it all:

“… the ideas in this book won’t apply to every project under
the sun. If you are building a weapons system, a nuclear control
plant, a banking system for millions of customers, or some other
life/ﬁnance-critical system, you’re going to balk at some of our
laissez-faire attitude.
Don’t get huffy if you read some of our advice and it reminds
you of something you read about already on so and so’s weblog
or in some book published 20 years ago. It’s deﬁnitely possible.”

Some precious advice found in the book came back to me after reading Truphone’s blog earlier today. Truphone is a VOIP – Voice Over Internet- provider. Their mission is to offer “free and low-cost international calls”. Every attempt to bring down price of telecommunication is a good one as long as you remember to Keep It Simple Stupid – KISS.

Here is basically what Truphone came up with: get a Truphone account online, buy an iPod Touch, get a contract with a carrier for an always-on portable device (MiFi type), add a 24 months contract, buy a headset with microphone built-in, add funds to your Truphone account and you are good to go for low cost telecommunication of the 21^st century.
This is the most ridiculous telecom offer I’ve ever seem.
Subscribers are ready to pay additional dollars for convenience i.e. they are not ready to sacrifice simplicity to save 2 cts on a telephone call.

“Conventional wisdom says that to beat your competitors you need to one-up them. If they have four features, you need ﬁve (or 15, or 25). If they’re spending x, you need to spend xx. If they have 20, you need 30.
This sort of one-upping Cold War mentality is a dead-end. It’s an expensive, defensive, and paranoid way of building products.
Defensive, paranoid companies can’t think ahead,
they can only think behind. They don’t lead, they follow.
So what to do then? The answer is less. Do less than your
competitors to beat them. Solve the simple problems
and leave the hairy, difficult, nasty problems to
everyone else. Instead of one-upping, try one-downing.
Instead of outdoing, try underdoing.”

There will be 3 kinds of comments after this post, some saying I don’t understand nothing about innovation, some saying I’m an ass for trashing a competitor and certainly a bunch of comments for Viagra and male enhancement. So here comes the natural disclaimer: I have a lot of respect for competition and doers. Truphone does great things and I have used their service several times. They are not a competitor of my core business Global Roaming. Never was. At Global Roaming we do one thing and one only: providing a hassle-free SIM card for travelers.

There is an ongoing temptation to start ‘innovating’ in a wrong way by adding a bunch of useless features just to prove we can do it. Think market adoption, simplicity, sales pitch and PR before you sign off on a R&D project.

“The secret to building half a product instead of a half-ass
product is saying no.
Each time you say yes to a feature, you’re adopting a child. You
have to take your baby through a whole chain of events (e.g.
design, implementation, testing, etc.). And once that feature’s
out there, you’re stuck with it. Just try to take a released feature
away from customers and see how pissed off they get.”

Bottom line Truphone has used heavy dollars to develop a feature that has zero need. What’s next – turn my watch into a Truphone capable device?

Tags: complex, failure, global roaming, ipod, marketing, mifi, simcard, Telecom, truphone, voip
Posted in Apple, Geek, Technology, Telecom, iPhone | 3 Comments »

Droid for Dummies

Saturday, November 7th, 2009

One thing I noticed while purchasing a Droid at my local BestBuy -was the lack of basic knowledge from potential buyers.

Fortunately most will learn fast and adopt geeky habits but some will return their new phones very disappointed Droid did not meet their expectations.

So here is a little tutorial on how to make the best out of your new phone.

First steps to properly use the Droid:

- Remove gently protection sticker on the battery cover BEFORE inserting the battery. Failure to do so will make the battery door irremovable. Been there, done that.

- You need a Gmail or Google Mail App account to operate an Android phone. If you don’t have one you need to create one. Technically you can use an Android phone without a Gmail address but you’ll be missing 80% of core features. I suggest you sign up for a Gmail and add your other email accounts. Gmail account will just be used to sync your contacts, Latitude, Market, etc.

- To configure your phone, you will need to access “settings”. Unlike the iPhone, “settings” icon is not showing on home page. To access the “settings” press the central lower tray to pop up all applications. They are sorted from A to Z. Get to “settings” and start configuring.

- If – like me- you like to keep your phone protected you will need to set it up. By default Droid does not offer protection i.e. PIN code. Android 2.0 introduces a new form of screen lock called “pattern”. Press on central tray, scroll to “settings”, go to “location and security settings”, check mark “Require pattern”. The rest is very intuitive.

- Once your phone is protected from curious, very likely they will try to input pattern. After 5 attempts, phone is locked 30 seconds. Every wrong attempt after 30 seconds will re-lock your phone for 30 seconds. If you forgot your pattern, you can still log on to your phone using your Gmail username and password.

- Market is the application store for Android powered phones. To access Market you need to have a valid credit card on file via Google Check Out [Google Merchant account a la Paypal].

- Downloaded applications are assigned to your Gmail account. Whenever you change phone you simply need to logon using your Gmail credentials and all your apps will be available for download again at no cost.

- For now – Droid offers only 3 home screens. You can add shortcuts, widgets or folders by keeping your finger pressed on an empty spot. A menu will pop up offering several options.

- Background image format covers all 3 panels. Screen definition is a bit odd 960X854 pixels. Check Droid Forum Gallery for cool wallpapers.

- I strongly suggest you install “power control” widget on your central panel. You will be able to toggle Wifi on/off, Bluetooth on/off, GPS on/off, and brightness with a single touch. Very useful.

- To use the camera you need to press on the gold button located on the lower right side of the phone. You cannot use the camera without unlocking your screen first. Keep finger pressed a couple of seconds to launch camera. For now, camera is slow and auto-focus needs an urgent firmware update.

- On most applications you can use the search function. Easy access to search needs a single pressure on the magnifier icon located on the right inside of lower toolbar. Very handy to search applications in Market, contacts, emails, etc.

- To optimize battery I suggest, you set “screen time out” (located under Settings/Sounds and Display) to 15 seconds. By default it’s 1 minute. Also under Sounds and Display, adjust brightness to low. Also in Sounds and Display, set Animations Off. Do not keep Wifi on all the time, mostly on Verizon where network is faster than most Wifi connection. Remember to turn Bluetooth off if you don’t use it. No need to keep GPS on in the house J

- You cannot remove pre-installed applications. To uninstall applications you downloaded and no longer want to have go to “settings/applications/manage applications. A short way to remove an application is to keep your finger pressed on the application icon and use the pop up menu to uninstall it. Very smart.

Here I will stop as I believe further steps are not for beginners.

Let me know if you have additional tips or tricks and I will add it to the post.

Happy Droiding.

Tags: android, bestbuy, droid, dummies, eclair, power control, settings, tutorial, verizon, vzw
Posted in Geek, Technology, Telecom, android, google, iPhone | 13 Comments »

International Domain Names: Internet Set To Add Non-English Web Addresses

Monday, October 26th, 2009

This is an incredible news to revive a saturating industry. ICANN has decided -after 40 years- to open domain names to non-English web addresses. Briefly, it means you will soon be able to register www.été.com or www.שלום.com. Registrars around the planet must be ecstatic about the news. Same for hosting companies. Brands, individuals are obviously less happy to have to spend few more dollars to increase domain name protection. Not sure how search engines will react but it sure adds a lot of work for them. Indexing, ranking international non english domain names is looking like a real challenge.

“We’re confident that it works because we’ve been testing it now for a couple of years,” he said. “And so we’re really ready to start rolling it out.”

Of the 1.6 billion Internet users worldwide, Beckstrom – a former chief of U.S. cybersecurity – said that more than half use languages that have scripts based on alphabets other than Latin.

“So this change is very much necessary for not only half the world’s Internet users today, but more than half of probably the future users as the use of the Internet continues to spread,” he said.

Sony eReader vs Amazon Kindle 2.

Friday, October 16th, 2009

Electronic books are not my cup of tea. I resisted as long as I could to move to digital content. Nothing can match the touch of a book, the smell of inked paper, the easy access to any page, sneaking preview of chapters and the legacy you leave to younger generations.

Anyway we have to live with our times and I decided to give ebook a try. My daughter has a Kindle and reads about 2 books per week. She takes it everywhere.

I personally find the Kindle ugly and lacking basic features making any attempt to try the device worthless. Choice was limited to Sony eReader or Kindle. Soon new devices will be released- obviously upcoming readers can only get better.

The #1 difference between Sony and Amazon is accessibility. Kindle is an online device with wireless capabilities (limited to US market and soon to be open to international) as the Sony eReader is an offline device where you need to connect to your desktop/laptop in order to download books.

I do not see the need to download a book wirelessly as a mandatory feature. It’s not a news or weather service. You can download hundreds of books on a Sony and be set for a long long time. The only thing you need to add a book to Sony eReader is a USB cable. You can even use memory cards. Sony supports all memory card formats adding more flexibility and more storage to the ebook.

Being wireless and connected to ONLY Amazon store is an extremely restrictive feature of the Kindle. Wireless doesn’t mean openness. You must buy your books from the 350,000 titles available. It’s a lot -I agree. But Sony eReader gives you access to Google’s library of 1million FREE books and tons of other libraries accessible online in all languages.

One of the top features Sony added is the touch-screen ability. I love flipping pages using my finger. Makes digital content user-friendlier for an old man like me.

At last my choice for the Sony eReader PRS-600 was final after someone showed me Calibre. Calibre is a magic piece of software that turns ANY digital content into a reading material on the Sony eReader. Magazines, word docs, books, tutorials…anything you can see on your computer can be readable on the Sony.

It gives also access to ebooks purchased by a friend who willingly lends you his book. One thing Kindle cannot handle. If you bought a book and your wife wants to read it on HER Kindle – she cannot transfer your purchase. Recently Amazon pulled OUT books that were purchased on the Kindle store directly from users device. This is inadmissible for me. When I buy a book – it’s mine and I can decide to lend it to my kids without violating any copyrights. There is no fear one will come to my place and take it off the shelf.

If books were not going from one hand to another – literature would have died long time ago. I do not encourage anyone to steal but I must admit it’s a killer feature.

Sony has learned from the ATRAC days that open file formats are more preferable than proprietary ones. By supporting the ePub format, Sony’s essentially guaranteeing that your digital library will always have a home. Stick with Kindle’s proprietary format, and you’re forever a slave to Amazon’s device.

Same feature that made iPod so popular. Take an mp3, drag it on iTunes and enjoy the music. No question asked.

Conclusion: my subjective review goes towards Sony eReader. Three good reasons: cheaper, better, richer. For a detailed review of Sony PRS-600 read Ilene Hoffman post on http://www.electronista.com/reviews/sony-prs-600-touch-ereader.html

Tags: amazon, ebook, epub, ereader, kindle, prs-600, Sony
Posted in Apple, Content, Geek, Sony, Technology, google, itunes | 4 Comments »

Google Voice Missed Robbery Attempt

Sunday, September 27th, 2009

Difficult to read online news and not bump into one of those anti-carriers posts regarding the Google Voice vs. AT&T case.

Being involved in Telecom I’m often asked to give my opinion on the matter. After long and boring passionate discussions with friends it became clear no one as a clue of what’s going on. The need for an explanatory post came naturally after a brainstorming session with my friend and partner Pat Phelan.

What is Google Voice?

The service provisions a U.S. phone number, chosen by the user from available numbers in selected area codes, free of charge to each user account. Inbound calls to this number are forwarded to other phone numbers of the subscriber. Outbound calls may be placed to domestic and international destinations from any of a user’s configured telephones, or from a web-based application.Inbound and domestic outbound calls (including calls to Canada) are free of charge, while international calls are billed according to a schedule posted on the Google Voice website. [wikipedia definition].
In simple words, Google Voice is an alternative telecom carrier offering a FREE US number, unlimited free calls within US and Canada and unlimited inbound calls.

Google Voice strong “selling” feature in the Gmail like dashboard offering call logs, SMS history, sync with contact book, visual voicemail.

Ok but how does it work?

Until recently Google Voice was a web application. You needed to go to your web browser in order to place a call. Last summer Google released mobile applications to run on Android, BlackBerry and iPhone.
Simply install the application, pop up the virtual dialer and start making free calls using your mobile carrier a termination point only. Google Voice in an application layer on top of your current service.

iPhone version was removed from App store on july 27, 2009.

If it’s the same as my phone service why would I use Google Voice?

That’s the most interesting question. You still need a host carrier to run Google Voice, minutes you are using on Google Voice are accounted on your plan, so here are benefits:

-       Your Google Voice number is yours for life. No fear to lose your number ever.
-       you can call Canada at no extra cost
-       some carriers plan restrict out-of-state calls. You won’t have this problem with GV.
-       you get advanced voicemail for free (carriers usually charge $5/mo)
-       you get unconditional call forwarding free. You can decide to forward GV calls to your office, country house
-       Advanced call forwarding (simultaneous rings e.g. office, cell and home)
-       Cheap international calls
-       Unlimited free SMS, send and receive
-       Visual Voicemail
-       Call screening, call recording, etc.

Most important is your independence to carrier. You can change operator and never loose a voicemail, or sms or call log. Forget long term commitment to AT&T.

Why did Apple and ATT rejected the iPhone application?

Michael Arrington was prompt to trash Apple thinking they are the bad guys. He even gave his iPhone up and moved to an Android powered device to protest against Cupertino firm [I also dumped iPhone for an HTC Hero but for different motivations].

It was obvious Apple had little to do in the decision to block Google Voice application. It’s a direct order coming from AT&T saying to Google: No, you won’t pimp us!

As much as I hate carrier, their mafia cartels and market domination I disagree with Mike argument that we live in a free world and AT&T should not block Google.

Let’s put it this way – can Mashable post their articles on Techcrunch comments because comments are a backdoor to posting on TechCrunch?

Arrington will be the first one to take those posts out and call for an embargo on Mashable.

Can you publish an ad with a Bing search box on Google sponsored links? I won’t live long enough to see Microsoft trying to do this.

But no you can’t.

You shouldn’t be able to use carriers pipes to steal their traffic, take away their subscribers and build a business just because you can afford to dump prices.

This is the second underlying problem of Google Voice. They are dumping prices. Obviously Google is paying to purchase numbers from CLEC, paying for US and Canada termination, paying for their online management and giving it all for free is unfair trading.

I’m surprised AT&T, Verizon, Sprint didn’t file an antidumping petition under the regulations determined by the United States Department of Commerce, which determines “less than fair value” and the International Trade Commission, which determines “injury”. True dumping is generally used in International Trading. But if Google isn’t international then who is?

I didn’t include TMobile in list of potential plaintiffs against Google as Google and Tmobile are working together on promoting a line of devices, Android OS and other services.

I know the Google Voice team quite well and have lots of respect for Craig Walker co-founder of GrandCentral and Group Product Manager for the Real Time Communications group at Google.

But Google can’t have it both ways. You want to become a Telco carrier then break your piggy bank and invest in infrastructure, build your network, acquire your HLRs and switches, start offering customer support, sign roaming agreements…and play fair competition.

If your offer is good I will be the first customer to sign up.

Tags: Apple, arrington, att, dumping, google, google voice, grandcentral, iPhone, walker
Posted in Apple, Blackberry, Gmail, TechCrunch, Technology, Telecom, google, iPhone | 13 Comments »

The Death Of Arrogance

Wednesday, September 23rd, 2009

I’d like to start this post with a statement: I’m not a journalist, I’m not a professional blogger, I don’t get paid – directly or indirectly – to write, I don’t have any ads on my Posterous or my blog. I’m just a nobody with a big mouth. Finally English is not my native language.

Yesterday a debate started on Twitter after I shared an article taken from Yahoo! Finance and posted in extenso on my Posterous page.

For those – like Charles Arthur- who do not know the way Posterous works, here is a small tutorial.

You surf the web – find an interesting post and want to SHARE it.

Then once you press the Share on Posterous button you have :

Et voila – content is shared and all credits are given to the original source here:

Basically Posterous sharing ie Digg, Techmeme, Google Reader is identical as a ReTweet of valuable content.

Now back to yesterday’s incident.

I shared the following: http://florianseroussi.posterous.com/ten-big-companies-that-are-veering-toward-ban reproducing EXACTLY what was posted on Yahoo! Finance page. Exactly. Giving credit to Yahoo! and Business Insider as per the original post.

You will note that Yahoo! has a generic link to Business Insider but not to the original BI article.

Charles Arthur then asked why didn’t I link the original Business Insider post. Tried to explain how I used Posterous add-on to share content but Charles didn’t know anything about Posterous.

Mike Butcher – Techcrunch UK editor- jumped on the bandwagon without checking the facts thinking I simply reproduced a paid content without giving any credits. Once Mike understood his mistake he blamed me for not finding the original post and manually adding a link to the Yahoo! re-post. It was simply a ridiculous claim but I searched the internet, found the link and added it to my shared content credit to appease boiling journo blood. As someone mentioned to me via DM – Mike Butcher was much more eloquent to defend the right to publish stolen documents on Techcrunch aka Twittergate. Journalist bullshit duty I guess.

Charles Arthur lost the plot, comparing cars, free content, source code and who knows what all together. Within hours- Charles tone went from arrogant to sarcastic to insulting.

Ilicco Elias tried to minimize the incident but Guardian editor was not ready to give up so easily.

My buddy Paul Walsh came to the rescue with a fair statement:

Charles still on a roll threatens to sue me and foresees a class action against Posterous starting soon (ahem)…

At last in a final act of bravery Arthur decided to block me and called me stupid after I mentioned The Guardian.co.uk had lost over £24M.

Mr Arthur – as the tech editor of The Guardian who do not have a clue what Posterous is – you should have a much more humble attitude.

Journalists – your current business model is SINKING. You are dying slowly with 20^th century principles. Wake up! Look around. You do not have the monopole of information and sharing. We – your readers- have the ability to share, produce and rate content the same way you do. The only value added you can provide is by doing a better job – not by shutting us down.

Note: I didn’t want to go on the legal approach of copyright et al on this post. I’m not an attorney and IP laws (international laws should I say) are too complicated for a blog post. Yahoo! quickly replied to my email and stated they are not involved as no logo or Yahoo! material has been shared.

Hopefully Charles Arthur will use last pence of The Guardian to start a worldwide class action against Google and Posterous to prove his point and whatever the outcome shall be – we will burn in golden letters on The Guardian’s headstone : The Death Of Arrogance.

UPDATE Sept 24 : After an email exchange with Charles Arthur I have modified the Posterous post to an excerpt only – adding another link to Business Insider [there are now 2 links, one on header and one on footer]. It would be interesting to know the conversation rate between hits on my Posterous to links onto BI but my guess is we will never know.

Tags: charles arthur, copyright, ilicco, journalism, mike butcher, paul walsh, posterous, TechCrunch, the guardian, twittergate
Posted in Content, Economy, Legal, London, Newspapers, Social Media, TechCrunch, Technology | 91 Comments »

Media Player War. Can Apple lose?

Sunday, September 20th, 2009

In the 80’s you had to have a Walkman no matter what. For many of us it was our first gadget. Portable music.
30 years later things look different.
Cassettes have disappeared, music went digital not without difficulties. Although MP3 format started in the 90’s first MP3 player came out in 1997.
In 10 years Apple imposed itself as the sole purveyors of digital music. All attempts from consumer electronic giants to take over this market failed.

What is changing today?

Few factors are weakening Apple leadership on this segment.

#1 factor comes from Cupertino – the iPhone.
The smartphone device has replaced many iPods. Convergence created a competitor inside Apple. Why would you carry an iPhone 32Gb in one hand and an iPod 32Gb in the other?
Apple made it clear in their early iPhone advertising, it’s a phone and an iPod all-in one!
Second factor is the lack of innovation. Ok, now I’m hitting a nerve – let me clarify. Apple is the most innovative consumer electronic manufacturer ever BUT once a product is out they fail to integrate basic features we all want to see ie adding a memory card reader in MacBook (took them 10 years to do so) or to offer Blu-Ray players built-in, to integrate FM player in iPods, move to OLED displays, etc….
New comers are very aggressive on updated technologies and multiple add-ons that are starting to make a difference.
Finally the price of iPods is too high. I guess Apple executives are thinking they should grab the momentum while it lasts.

Who can hurt Apple?

I see 2 big competitors rising: Microsoft and Sony.
Zune was the laughing stock a couple of years ago when Microsoft released the “brick” 1st-gen Zune. A joke went around about Microsoft’s pathetic attempt to enter the “iPod market.” So a year passed, and Zune remained a joke in the consumer electronics world and had to endure the jeers and torment of the Apple crowd. When the 2nd Gen Zunes came out, the Zune brand slowly started to see redemption. The Zune 80gb was deemed the first decent competitor to the iPod, but the brand was still in recovery from its hazing.
It took some time, few billion dollars and lots of consumer reviews for MSFT to come up with new Zune HD.
Amazingly Zune HD is sold out on Amazon, BestBuy and most retailers.
The Zune concentrates on being a Portable Media Player. Not a web browser. Not a game machine. Maybe in the future it will do even better in those areas, but for now it’s a fantastic way to organize and listen to your music and videos, and is without peer in that regard.
Zune Pass subscription service is the favorite feature that will keep buyers to use a Zune until it’s pried from their desperate grasp. For $15 a month you can get 10 DRM-free MP3 songs to keep, and unlimited access to millions of songs. As long as you would have bought at least 10 songs anyways that means you’re paying only $5 for that access. It’s better than Pandora, Slacker, LastFM or other services because you can listen to full CDs, specify playlists and tracks in the exact order you want, and can either stream this music or store it on your Zune to listen to later, even if out of wifi range. Lots of people present subscription services as something you do instead of owning music, but at this cheap a price there’s no reason you can’t use this as a supplement to whatever purchases you make. It’s not either/or, it’s a wonderful “and”, especially if you’re the type who likes to explore and enjoy a broad range of music.
HD radio and HD Video (720p) are killer features. I wonder how long it will take for Apple to move there.

Sony made a bad move when they decided to partner up with Ericsson and use the Walkman brand name on a line of phones. The idea was appealing but the execution was terrible. Perfect example of brand awareness vs. brand association.
Walkman is coming back in the digital music segment with a new line of players. For first time in years Sony outsells iPods in Japan promising a tough fight in the US during the holiday seasons.

Apple has a lot to worry about. Consumers are not married to any brand. They come and go. Personally I moved to an Android powered phone – HTC Hero and ordered a Zune HD.

What will be your next media player?

Tags: Apple, digital, Microsoft, mp3, Music, Sony, walkman, x series, zune
Posted in Apple, Geek, Microsoft, Music, Sony, Technology, itunes | 7 Comments »

Goodbye Web 2.0, Welcome back ROI

Wednesday, September 16th, 2009

TechCrunch50 just ended last night in San Francisco. What is it all about? Mostly a good chance to monitor the industry pulse. To meet new people, to share experience and learn to listen.

First edition of TechCrunch50 (actually it was 40) gathered a lot of attention. Too much for an unprepared team of bloggers/entrepeneurs but certainly not event planner. We were all bitching about the lack of internet, mobile network, seats, drinks, audio, timing. Everything was bad or wrong, but the audience was there, internet rock stars came and talentuous Mike Arrington and Jason Calacanis saved the show. Most terrible choice was certainly on the selection of potential candidates to go on stage. Even though looking at it a couple of years later we see they didn’t miss by selecting Mint.com as the winner.

Second edition of the most hyped Web 2.0 event was better organized – not hard to do so- selection was obviously more professional and panelists still sharp on their analysis. We were at the early stage of the recession, full of hope but extremely careful on the outcome. I felt this second edition as a global euphoria in a great time of uncertainty. Last year winner was also a good but safe choice : yammer.com. Nothing could go wrong with a company surfing on Twitter vibes.

Last 2 days were definitely better than past editions. Lesson learned for Arrington and Calacanis. Everything was perfect. I must give them huge credit for providing top notch internet service, excellent real-time video streaming and perfect timing during the event. When food was insufficient Calacanis ordered 60 pizzas – I can only imagine the happiness of pizzaiolo receiving a 60 pizzas order…

I was first surprised by the low number of attendees. From a non scientific count my guess is 35% less then last year. But it was quality people. It made untouchable people reachable. I was able to chat with Marissa Mayer, Marc Andreessen, Ron Conway, Don Dodge and Reid Hoffman in a very open way. There was a true community around entrepreneurship with no voyeurs or curious peeps. Upsetting glitch when Paul Carr wrote a stupid post about the American flag being on stage. If you have no talent you must hide it with something. Carr found provocation to be the solution. Anyway too much ink on this low life douchbag journalist. Back to TechCrunch50 and the 2009 list of nominees. There was a shift from 2007 smoke and mirrors start-ups to 2009 small businesses with a valid model. All competitors had a plan to make money not just to bring traction and wait for a strategy. Economy is certainly the real reason behind the change of mentality. RedBeacon – the big winner- aims to help consumers find local service providers such as plumbers, bakers, and contractors. A basic service to fill basic needs. I want to give a thumb-up to Rackup launched by my friend Marc Rochman. Marc did a great job on stage. 5 min to describe 18 months of research and hard work is not an easy task. Kudos to the Rackup team.

Arrington called a surprise panelist to comment presentations – Chamillionaire. Not the everyday geek you see at tech conventions…but I must recognize the guy had a good analysis on most start-ups. For future editions Arrington should have more street-smart experts – it does make a difference.

In conclusion TechCrunch50 minus the hype and plus the maturity was a great show. Looking forward attending 2010 edition.

Tags: anyclip, arrington, calacanis, don dodge, marc andreessen, marissa mayer, rackup, redbeacon, reid hoffman, Ron conway, techcrunch50, web 2.0
Posted in Economy, Entrepreneur, Social Media, TechCrunch, Technology | 5 Comments »

Mobile industry : Evolution vs. Revolution

Friday, September 11th, 2009

We must give Apple credit for the mobile application raison d’être. Mobile apps have been around for at least two decades and never seemed to be anything else but a gimmick. Cupertino firm re-invented mobile phone distribution and created a viable content delivery model. For years – manufacturers and carriers tried to increase subscriber’s data usage but ultimately failed to find innovative concepts. Motorola and Nokia were dominating telecom market copying each other on small technology evolutions for more than 20 years. Apple started from scratch with one motivation: offer the best possible customer experience on a win-win-win basis (Apple, carrier, subscriber).

apple

Palm – the missed opportunity

Palm – founded in 1992- was very close to monetize the industry back in 1996 but they thought selling devices was more lucrative. I remember my first Handspring Visor during Comdex 1999. Jeff Hawkins was praising a revolution in mobile devices…we know the story.

Palm wanted a basic handled – in my experience, basic users tend toward basic devices. Palm executives underestimated our capabilities to adapt and kept Treo/Palm a digital agenda.

Realizing that everyone didn’t want to play movies/music on the go was certainly their biggest failure.

It took 10 years for Palm to copycat Apple innovate and launch App Catalog – a marketplace for WebOS mobile applications. So far figures are kept secret and Palm Pre failed to reached its commercial targets. A new device was announced today Palm Pixi with supposedly better capabilities. Let’s hope the hosting carrier will not be Sprint.

Nokia – Double failure

The Finnish phone manufacturer had 3 out of 4 ingredients to make it happen. Firstly they have the audience. Around 1.24 billion phones worldwide. Then they had the carriers – over 700 of them all around the planet. Third they had one of most innovative mobile OS – Symbian. But they had NO vision, NO strategy to sell content.

Symbian was the best thing Nokia did to make their handsets ‘smart’. I must mention Symbian was an independent company backed up by the phone giant. Nokia had the ambition to promote Symbian OS to competitors and make money thru licensing the platform. They believed other device manufacturers would not integrate Symbian if Nokia was the sole owner.

Double mistake – everyone knew Nokia was behind Symbian although Ericsson (15.6%), Sony Ericsson (13.1%), Panasonic (10.5%), and Samsung (4.5%).were partners.

Biggest Nokia’s failure was to understand money was not to be made on the container but on the content.

Unfortunately it took Nokia 10 years to understand their mistakes and decided only last December to acquire Symbian.

Google – The Challenger

I remember when we first heard of a Google Phone most experts were skeptical Google – the service company- could risk it all entering in a hardware world.

Basically Google never manufactured any phone. They made a deal with HTC and Tmobile.

The only reason they worked this way around was to overcome mobile carrier’s cartel. Google executives understood Telco operators would not open their doors easily. This is maybe the major difference between Google and Apple. Apple is first of all a top hardware manufacturer. Google is only a search engine a service technology provider specialized in content delivery.

Android – Google’s OS- is promising not only for mobile but also for tablets and PCs. I was lucky to try the new Archos Internet Media Tablet running Android – true convergence between Mobile and PC. Future laptops, tablets are going to be ‘always connected’.

Admittedly Apple has a serious lead over Google but there is no short time strategy here. I strongly believe Google is the strongest contender in the game today.

BlackBerry – Productivity at best

Research In Motion has been a market leader in many ways. Firstly as a money maker with the best free idea of all times: EMAILS.

Trying to sell a free concept for a fee is definitely a challenge. Mike Lazaridis and Jim Balsillie started in 1984 with Pagers. In 1998 they launched their first Qwerty device launched and only early 2000 did we see the first BlackBerry. [note: BlackBerry website still displays older devices and press releases from their early days.]

RIM business model is simple. Pay to get your emails on the go. They spent 100’s of millions litigating patenting their technology. Today they totally own the market of corporate emails.

3 sources of revenue for BlackBerry:

- The Device

- Email access BlackBerry Internet Service [BIS] or BlackBerry Entreprise Server [BES]

- Revenue sharing with carriers

With over 55 Millions devices sold BlackBerry is now grabbing the Application momentum.

RIM had a closed platform for 15 years and refused to open to mobile applications. This is a big change for the Canadian giant. Creating a friendly development platform on the worse possible OS.

Despite all critics BlackBerry has now an App World store selling highly priced mobile applications. RIM has not yet disclosed figures but I believe

BlackBerry has recently launched a touch-screen device – Storm- and faced huge criticism due to lack of basic features iPhone is offering. We can’t blame users for comparing.

BlackBerry Messenger is the most popular feature among young adults. Another tour-de-force for RIM. Cashing in on a free concept: instant messaging.

I believe BlackBerry is in a hit or miss situation. A lot will depend on their new OS and new devices to be launched. Their current strategy of multiplying similar handsets is certainly not the way to go.

Deliberately I left Motorola out the scope of this post. Despite various rumors of a soon to be announced comeback I think Motorola gave up on R&D and innovation and will exclusively produce Android based handsets. At least for now…

No mention of the already obsolete Windows Mobile OS. The raise and death of WM deserves a post for itself J.

It took Apple one shot to conquer the world with a real smartphone. Best of all – their range of phone is ONE device. They transported the iPod/Music model to the phone, created an industry for mobile applications recycling thousand of jobless developers into entrepreneurs. Telco giants spending billions of dollars in R&D could not achieve it. They can’t even copycat it. We are going to see a vertical renewal of the entire mobile industry. From carriers to phone manufacturers.

But Apple taught us a lesson. No matter how much you spend, how long you have been around and how tricky you are in those carriers contracts– there is no market retention. Customers will go to the best device no matter what.

Tags: android, Apple, Blackberry, google, iPhone, mobile, motorola, nokia, palm, phones, telco, webos, windows
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