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	<title>Florian Seroussi&#039;s Blog &#187; Telecom</title>
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	<description>Entrepreneur, traveler, geek, curious about so many things.</description>
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		<title>Samsung Galaxy Nexus &#8211; Near Perfect</title>
		<link>http://www.florianseroussi.com/technology/samsung-galaxy-nexus-near-perfect/</link>
		<comments>http://www.florianseroussi.com/technology/samsung-galaxy-nexus-near-perfect/#comments</comments>
		<pubDate>Thu, 05 Jan 2012 10:09:57 +0000</pubDate>
		<dc:creator>Florian Seroussi</dc:creator>
				<category><![CDATA[android]]></category>
		<category><![CDATA[Apple]]></category>
		<category><![CDATA[Gmail]]></category>
		<category><![CDATA[google]]></category>
		<category><![CDATA[iPhone]]></category>
		<category><![CDATA[Technology]]></category>
		<category><![CDATA[Telecom]]></category>
		<category><![CDATA[andy rubin]]></category>
		<category><![CDATA[galaxy nexus]]></category>
		<category><![CDATA[ice cream sandwich]]></category>
		<category><![CDATA[nexus one]]></category>
		<category><![CDATA[review]]></category>

		<guid isPermaLink="false">http://www.florianseroussi.com/?p=1753</guid>
		<description><![CDATA[&#160; Google is the father of Android operating system and unlike Apple they decided to stick to making solid software independent from hardware. Android is not a phone but really an advanced computer system to smarten any device with an on and off switch, phones, appliances, car media systems, televisions, watches&#8230;All those OS (operating system) implementation are [...]]]></description>
			<content:encoded><![CDATA[<p>&nbsp;</p>
<p>Google is the father of <a href="http://www.android.com/" target="_blank">Android</a> operating system and unlike Apple they decided to stick to making solid software independent from hardware. Android is not a phone but really an advanced computer system to smarten any device with an on and off switch, phones, appliances, car media systems, televisions, watches&#8230;All those OS (operating system) implementation are actively being researched in Mountain View facility by remarkable engineers.</p>
<p><a href="http://en.wikipedia.org/wiki/Andy_Rubin" target="_blank">Andy Rubin</a> &#8211; Mr Android- created the Nexus series. Nexus phones are especially designed to match Android operating system with most adequate hardware. First gPhone was made by HTC, sold exclusively via Google.com under the overblown <a href="http://www.google.com/phone/detail/nexus-one" target="_blank">Nexus One</a> name, fully unlocked. Google managed to piss off everyone in the process: manufacturers (why pick HTC), carriers (why no deal a la Apple) and consumers who expected subsidized phones and live support (not Google&#8217;s strongest point).</p>
<p>Bottom line, Nexus One was <a href="http://appadvice.com/appnn/2010/01/the-nexus-one-is-a-failure-here-is-why" target="_blank">called a failure</a>. Google was <a href="http://www.pcmag.com/article2/0,2817,2345788,00.asp" target="_blank">ridiculed</a> and <a href="http://thenextweb.com/2009/12/31/ten-reasons-why-android-is-not-at-all-working-for-me/" target="_blank">attacked</a> from all sides. A <a href="http://techcrunch.com/2010/09/10/google-nexus-one/" target="_blank">nice welcome</a> from the Telecom industry to Silicon Valley giant.</p>
<p>But Google is too big to fail. Too smart to be impressed. They learned from their mistakes, they <a href="http://gigaom.com/2010/07/15/google-defends-mobile-android-costs-are-not-material/" target="_blank">poured more gazillions of dollars</a>, invaded every space left open by Apple and Nokia, making <a href="http://www.engadget.com/2011/12/14/shocker-android-grew-us-market-share-after-q2-ios-was-static/" target="_blank">Android the dominating platform</a> as we speak. Apple fanboys will argue about revenues, look and feel but it doesn&#8217;t really matter. The simple fact that there is an actual argument is a victory for Google.</p>
<p>Second <del>Google Phone</del> Nexus phone was manufactured by Samsung under the name <a href="http://www.google.com/phone/detail/nexus-s" target="_blank">Nexus S</a>. Launch was simultaneous in the US with T-Mobile and UK with Vodafone. All carriers distributed new Nexus phone. It became an immediate success thanks to its amazing Amoled screen, SIP/Voip capabilities, NFC chip, 1Ghz cpu, true multitasking &#8211; all those things still absent from iPhone.</p>
<p>While Apple had 3 iterations of their phone since June 2007 with 1st generation (iPhone 2G), 2nd generation (iPhone 3G and 3Gs) and 3rd generation (iPhone 4 and iPhone 4S), Android jumped 7 major upgrades (from <a href="http://en.wikipedia.org/wiki/Android_version_history" target="_blank">Cupcake to Ice Cream Sandwich</a>) since March 2010. Progress of Android is incredible for a large corporation going through extensive Q&amp;A before release.</p>
<p>It brings us to a short review of latest <a href="http://www.google.com/nexus/#/features" target="_blank">Galaxy Nexus</a> phone. I&#8217;m using a GSM version (not the Verizon LTE). Note this <a href="http://www.zdnet.com/blog/cell-phones/samsung-and-google-announce-galaxy-nexus-pentaband-ice-cream-sandwich-smartphone/6757" target="_blank">GSM is a penta-band</a> which means it operates identically on both AT&amp;T and T-Mobile 3g/4g network. It will provide HSPDA on any GSM network. Amazing.</p>
<p>Phone is running latest ICS (Ice Cream Sandwich) 4.0.3, rooted, non branded and factory unlocked.</p>
<p>In hand phone feels large but not thick and holds pretty well. Case is all plastic, not very elegant. Thin sporting a large, vivid 4.65-inch screen.</p>
<p>Face unlock will certainly be standard in smartphones a year from today. It works well, and in case it doesn&#8217;t you can use PIN login.</p>
<p><img class="aligncenter size-large wp-image-1767" title="faceunlock" src="http://www.florianseroussi.com/wp-content/uploads/2012/01/faceunlock-576x1024.png" alt="" width="576" height="1024" /></p>
<p>Once unlocked i was amazed by transition speed between screens. Android always struggled at it while 3rd party launchers offered good alternatives. I guess Google looked into those apps and patched their OS on ICS.</p>
<p><img class="aligncenter size-large wp-image-1757" title="aboutics" src="http://www.florianseroussi.com/wp-content/uploads/2012/01/aboutics-576x1024.png" alt="" width="576" height="1024" /></p>
<p>Another standout for Nexus and ICS is the notification system. Apple recently introduced notification drawer which often overlaps native applications. On Android each notification can be dismissed with a single swipe to the side or can be batch cleared with a simple touch.</p>
<p>Now diving into built-in apps we discover a brand new stock browser offering realtime sync feature between Nexus and Chrome browser, fullscreen view, “request desktop site” which you can click if  you want to see the full desktop version of a site and incognito mode (browser doesn&#8217;t keep browsing history).</p>
<p>A redesigned Gmail app adding an action bar allowing almost any operation, and best of all you can now store up to 30 days of your emails for offline viewing. Very handy during long flights.</p>
<p>Among cool gimmicks, you also find a panorama mode in camera settings, <a title="timelapse galaxy nexus" href="http://www.youtube.com/watch?v=8Ib-YMcGX9o" target="_blank">time-lapse video recording</a>, magazine UI mode in gallery and DUC &#8211; Data Usage Control to monitor your data usage according to your billing cycle and Android beam which is like Bump app on iPhone but uses NFC technology.</p>
<p>NFC (Near-Field Communications) is a technology that establishes radio communication with each NFC enable device by bringing them into close proximity. Practically NFC can be used in contactless payment systems, you load a virtual card with prepaid credit and you can make payments using your phone. How does it work? Simple, bring your phone near the credit card terminal, a popup appears on your phone prompting for a PIN code. Enter your custom PIN and bing you just made a purchase. You don&#8217;t have to show your credit card to teller, no need to put your PIN in front of a waiting line, no phishing, no skimming, no identity theft. You lose your phone, still fine unless you have a post-it glued in the back with your pin-code.</p>
<p>Verizon has blocked Google Wallet on CDMA version. My GSM factory unlocked device is working fine with Google Wallet. Only thing wrong with this technology is the non awareness of cashiers. I paid using my phone at local CVS and it created a real drama. They had to call store manager, who then called CVS HQ to find out what this NFC thing was all about.</p>
<p>One important thing to know about Galaxy Nexus is NFC is integrated into the battery. Be very careful when buying an extra or extended battery to use exclusively Samsung batteries. Forget about eBay knockoffs.</p>
<p><img class="aligncenter size-large wp-image-1770" title="Google Wallet" src="http://www.florianseroussi.com/wp-content/uploads/2012/01/Screenshot_2012-01-01-20-23-54-576x1024.png" alt="" width="576" height="1024" /></p>
<p>Battery life wise I&#8217;m holding a full day with standard 1750mAh but arguably I&#8217;m not running the LTE version which apparently drains much more power. In case you need more you can upgrade to a second battery or the 2100mAh extended one. An option iPhone users don&#8217;t have.</p>
<p>There are few differences between LTE and GSM version. GSM is 10grams lighter and about half a cm thiner. LTE carries 32Gb  while EU version is only 16Gb. LTE stock battery is 1850mAh vs 1750mAh for GSM.</p>
<p>Bottom line Galaxy Nexus is a true innovative device adding much more features than any other phone. Google Voice, Google Talk, Google + and Google Search are so deeply integrated into Android that it&#8217;s make usability a bliss.</p>
<p style="text-align: left;">What Google wants, Google gets and unless Apple pulls a rabbit out the hat quickly&#8230;</p>
<p><img class="size-medium wp-image-1776" title="widget page" src="http://www.florianseroussi.com/wp-content/uploads/2012/01/Screenshot_2012-01-03-15-37-54-168x300.png" alt="" width="168" height="300" /> <img class="size-medium wp-image-1775" title="home screen" src="http://www.florianseroussi.com/wp-content/uploads/2012/01/Screenshot_2012-01-03-15-30-51-168x300.png" alt="" width="168" height="300" /> <img class="size-medium wp-image-1774" title="Weather app" src="http://www.florianseroussi.com/wp-content/uploads/2012/01/Screenshot_2011-12-31-12-53-00-168x300.png" alt="" width="168" height="300" /></p>
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		<title>US Prepaid Solutions for Visitors</title>
		<link>http://www.florianseroussi.com/technology/us-prepaid-solutions-for-visitors/</link>
		<comments>http://www.florianseroussi.com/technology/us-prepaid-solutions-for-visitors/#comments</comments>
		<pubDate>Tue, 03 Jan 2012 22:06:06 +0000</pubDate>
		<dc:creator>Florian Seroussi</dc:creator>
				<category><![CDATA[android]]></category>
		<category><![CDATA[Blackberry]]></category>
		<category><![CDATA[iPhone]]></category>
		<category><![CDATA[Technology]]></category>
		<category><![CDATA[Telecom]]></category>
		<category><![CDATA[Travel]]></category>
		<category><![CDATA[china telecom]]></category>
		<category><![CDATA[h2o]]></category>
		<category><![CDATA[mvno]]></category>
		<category><![CDATA[roaming]]></category>
		<category><![CDATA[simplemobile]]></category>
		<category><![CDATA[us mvno]]></category>

		<guid isPermaLink="false">http://www.florianseroussi.com/?p=1730</guid>
		<description><![CDATA[Most of my non american friends keep asking me how to bypass roaming charges when visiting the US. Couple of years ago, it was very hard to find decent voice/data prepaid in North America but things have changed. Changed a lot. Here is a list of Prepaid services I know of (feel free to point [...]]]></description>
			<content:encoded><![CDATA[<p>Most of my non american friends keep asking me how to bypass roaming charges when visiting the US.</p>
<p>Couple of years ago, it was very hard to find decent voice/data prepaid in North America but things have changed. Changed a lot.</p>
<p>Here is a list of Prepaid services I know of (feel free to point out new providers).</p>
<p><a href="http://www.h2owirelessnow.com" target="_blank">H2O</a> (an AT&amp;T MVNO) <a href="http://www.h2owirelessnow.com" target="_blank">http://www.h2owirelessnow.com</a> Technology: GSM</p>
<p><img class="alignnone" title="h2osim" src="http://mvnogsm.com/images/H2OSIM.jpg" alt="" width="508" height="329" /></p>
<p>You can chose from $40 for unlimited voice/text/MMS to $60 for unlimited voice/text/MMS/data. They are my favorite as they are working in any AT&amp;T locked devices (such as iPhones) and provide 3G/4G on AT&amp;T bandwidth. No ID required. Free SIM. And cherry on the cake, you have $10 of FREE international calls anywhere in the world.</p>
<p>Any H2O Unlimited Plans include FREE $10 Int’l Calling to over 100+ countries. At 3.5cts/min to France that&#8217;s over <strong>5 HOURS</strong> of free talk time from you cell to France. If you need more you can just add $10 and keep calling the world.</p>
<p>H2O also offers prepaid broadband at 4G speed for $50/month UNLIMITED (yes no cap) no contract nothing.</p>
<p>Pros: AT&amp;T Network, coverage, speed, pricing, Broadband plan</p>
<p>Cons: Very few point of sales, top-up can complicated without a US credit card, hard to find top-up cards, expensive international rates after free $10</p>
<p><a href="http://www.mysimplemobile.com/">Simple Mobile</a> (a T-Mobile MVNO) <a href="http://www.mysimplemobile.com/" target="_blank">http://www.mysimplemobile.com/</a> Technology: GSM</p>
<p><img class="alignnone" title="simplemobile" src="http://mvnogsm.com/images/simple.jpg" alt="" width="484" height="316" /></p>
<p>Simple Mobile is a H2O copycat but based on T-Mobile network (US smallest carrier). They are excellent for short visits as they offer a 15 days unlimited voice/text for $25 (no data).</p>
<p>Here is a list of existing Simple Mobile plan:</p>
<p>$25 Unlimited 15 Day Talk &amp; Text<br />
$40 Unlimited Talk, Text &amp; Web<br />
$40 Unlimited Talk, Text &amp; Web + $10 Unlimited ILD<br />
$60 Unlimited Talk, Text &amp; High Speed Web<br />
$60 Unlimited Talk, Text &amp; High Speed Web + $10 Unlimited ILD</p>
<p>Simple Mobile also offers BlackBerry PREPAID plan. Just slide your SIM, sync your device with your BlackBerry ID and you&#8217;ve got your own BBM running for free in the US on 4G speed and unlimited international long distance calls.</p>
<p>BLACKBERRY PLANS<br />
$50 Unlimited Blackberry Talk, Text &amp; Web<br />
$50 Unlimited BlackBerry Talk, Text &amp; Web + $10 Unlimited ILD<br />
$60 Unlimited BlackBerry Talk, Text &amp; High Speed Web<br />
$60 Unlimited BlackBerry Talk, Text &amp; High Speed Web + $10 Unlimited ILD</p>
<p>I highly recommend Simple Mobile for their incredible selection of prepaid service. They are innovative in this space, aggressive and there is actually real people handling customer support.</p>
<p>Pros: good customer service, easy top-up, short stay plans, blackberry plans, 4G speed, full website management, lowest international rates I&#8217;ve seen in prepaid mobile.</p>
<p>Cons: poor broadband, limited coverage (T-Mobile), their plans can be confusing sometimes.</p>
<p><a href="http://www.metropcs.com/" target="_blank">MetroPCS</a> <a href="http://www.metropcs.com/" target="_blank">http://www.metropcs.com/</a> and <a href="http://www.virginmobileusa.com/" target="_blank">Virgin Mobile</a> <a href="http://www.virginmobileusa.com/" target="_blank">http://www.virginmobileusa.com/</a> Technology: CDMA</p>
<p>Personally I don&#8217;t like CDMA as I need to use my own phone when travelling. Buying a new phone, transferring contacts, messages, bookmarks, and emails is not an option. But you might want to consider them as an option if all you want is a cheap voice/text plan for your visits in the US. Coverage is really average.</p>
<p>Other solutions:</p>
<p>T-Mobile Prepaid <a href="http://prepaid-phones.t-mobile.com/" target="_blank">http://prepaid-phones.t-mobile.com/</a> too many options, they always try to upsell more expensive features.</p>
<p>AT&amp;T Prepaid <a href="http://www.wireless.att.com/cell-phone-service/go-phones/" target="_blank">http://www.wireless.att.com/cell-phone-service/go-phones/</a> same as the above.</p>
<p>According to <a href="http://www.businessweek.com/news/2011-11-15/china-telecom-plans-to-offer-wireless-service-in-u-s-in-2012.html" target="_blank">BusinessWeek</a> China Telecom is preparing a major offensive in prepaid telecom offers. First they are said to start with an MVNO but should soon work on their own infrastructure.</p>
<p>Bottom line there are plenty of options for tourists or business people to use a phone on US soil without spending more than $50 for all-you-can-eat talk, text and web plans. Think about it if you are coming to Las Vegas for CES.</p>
]]></content:encoded>
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		<item>
		<title>Conference Call &#8211; Watch Your Manners</title>
		<link>http://www.florianseroussi.com/telecom/conference-call-watch-your-manners/</link>
		<comments>http://www.florianseroussi.com/telecom/conference-call-watch-your-manners/#comments</comments>
		<pubDate>Wed, 29 Jun 2011 22:50:00 +0000</pubDate>
		<dc:creator>Florian Seroussi</dc:creator>
				<category><![CDATA[business]]></category>
		<category><![CDATA[Entrepreneur]]></category>
		<category><![CDATA[Social Media]]></category>
		<category><![CDATA[Telecom]]></category>
		<category><![CDATA[World]]></category>
		<category><![CDATA[conference call]]></category>
		<category><![CDATA[heavy breather]]></category>
		<category><![CDATA[manners]]></category>
		<category><![CDATA[politeness]]></category>
		<category><![CDATA[timing]]></category>

		<guid isPermaLink="false">http://www.florianseroussi.com/?p=1716</guid>
		<description><![CDATA[World has changed, business is global and no one wants to travel so conference calls have become a daily protocol. Unfortunately a conference call can easily turn into a farce. And it happens A LOT. I just can’t put up with heavy-breathers or “do you hear me better now” crap. So I decided to drop [...]]]></description>
			<content:encoded><![CDATA[<p>World has changed, business is global and no one wants to travel so conference calls have become a daily protocol.</p>
<p>Unfortunately a conference call can easily turn into a farce. And it happens A LOT.<br />
I just can’t put up with heavy-breathers or “do you hear me better now” crap. So I decided to drop out certain conference calls where a minimum essential politeness is not met.</p>
<p><img class="aligncenter" src="http://www.seroussi.com/concall_plane.jpg" alt="" width="374" height="229" /></p>
<p>Based on my experience participants should stick to rules below:</p>
<ul>
<li>Be on time.</li>
<li>State your name when you sign in.</li>
<li>Don’t call from a mobile phone (if you do- make sure you have great reception, not in motion and no environmental sounds).</li>
<li>Don’t call in from a noisy place.</li>
<li>Wait for other party to finish his sentence. Do not interrupt.</li>
<li>No more than 5 participants.</li>
<li>Shut off you other phones or computer sound notifications.</li>
<li>No more than 45min.</li>
<li>Mute yourself but KEEP listening. No one likes to feel he is left alone on the call.</li>
<li>Conference call time is not lunch time.</li>
</ul>
<p>&nbsp;</p>
<p>If within first 5 minutes, participants are not ALL on the call, I’d rather re-schedule.</p>
<p>Feel free to share your tip, eager to learn.</p>
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		<title>Windows Phone 7 &#8211; My thoughts</title>
		<link>http://www.florianseroussi.com/technology/windows-phone-7-my-thoughts/</link>
		<comments>http://www.florianseroussi.com/technology/windows-phone-7-my-thoughts/#comments</comments>
		<pubDate>Sun, 10 Oct 2010 15:47:21 +0000</pubDate>
		<dc:creator>Florian Seroussi</dc:creator>
				<category><![CDATA[android]]></category>
		<category><![CDATA[Apple]]></category>
		<category><![CDATA[google]]></category>
		<category><![CDATA[iPhone]]></category>
		<category><![CDATA[Microsoft]]></category>
		<category><![CDATA[Technology]]></category>
		<category><![CDATA[Telecom]]></category>
		<category><![CDATA[World]]></category>
		<category><![CDATA[bizspark]]></category>
		<category><![CDATA[pocarles]]></category>
		<category><![CDATA[steve ballmer]]></category>
		<category><![CDATA[testing]]></category>
		<category><![CDATA[windows phone]]></category>
		<category><![CDATA[xbox]]></category>

		<guid isPermaLink="false">http://www.florianseroussi.com/?p=1626</guid>
		<description><![CDATA[A year ago I would have been harsh on a new Windows Phone OS. I was harsh in this post. In April 2010 I saw a very early stage Windows Phone 7 prototype and I said to myself &#8220;the whole idea sounded bad, now it looks terrible&#8221;. Microsoft challenge was to start from a blank [...]]]></description>
			<content:encoded><![CDATA[<div>
<p><br class="spacer_" /></p>
<p>A year ago I would have been harsh on a new Windows Phone OS. I was harsh in this <a href="http://www.florianseroussi.com/technology/mobile-industry-evolution-vs-revolution/">post</a>.</p>
<p>In April 2010 I saw a very early stage <a href="http://www.windowsphone7.com/">Windows Phone 7</a> prototype and I said to myself &#8220;the whole idea sounded bad, now it looks terrible&#8221;.</p>
<p>Microsoft challenge was to start from a blank page. Forget Windows Mobile, WinCE and even Windows to re-create a different user experience based on what was learned from iPhone and Android.</p>
<p>The very first device Microsoft handed out to me for testing purposes was a huge brick, barely functional. My partner <a href="http://www.pocarles.com">Pierre-Olivier Carles</a> needed a phone for a few days and I decided to let him try &#8216;the phone of the future&#8221;. Let&#8217;s keep it nice and just say he wasn&#8217;t convinced <img src='http://www.florianseroussi.com/wp-includes/images/smilies/icon_smile.gif' alt=':)' class='wp-smiley' /> </p>
<p>In the meantime, <a href="http://www.apple.com">Apple</a> and <a href="http://www.android.com">Google</a> were upgrading and updating their OS considerably adding speech to text, turn by turn navigation, better applications, new features&#8230;I was even more perplex on Microsoft&#8217;s strategy.</p>
<p>I was wrong. Wrong to under-estimate the power of a world leader in Operating Systems, best software company of all times.</p>
<p>Few days ago as part of our Device Agreement we received a pre-production unit which has nothing to do with anything you have seen before. It&#8217;s snappy, reactive, user friendly, reliable, well presented and integrates the best of Microsoft.</p>
<p>I&#8217;m not sure if Microsoft will grab the smartphone market. But they did a wonderful job in a short period of time under huge competitive pressure.</p>
<p><a href="http://gs.statcounter.com/#os-ww-monthly-201009-201009-bar">95% or so of computer owners are using Windows</a>, 99.99% of all users are using Office (Word, Excel, PowerPoint), and 90% of the enterprise world is running Exchange mail server. Well if you are one of those users, this phone is for you.</p>
<p>Native integration of Office Suite makes <a href="http://www.dataviz.com/">DataWiz/DocumentsToGo</a> looking almost ridiculous. Outlook native integration with Exchange will ease the life of millions of users.</p>
<p>Admittedly I&#8217;m not one of those. But let&#8217;s not ignore the vast majority of users because we live in a bubble where Apple rules.</p>
<p>Apple and Google have almost zero experience in gaming unlike <a href="http://www.xbox.com/en-US/">Microsoft Xbox</a> solid success. WP7 fully uses <a href="http://www.xbox.com/en-US/live">Xbox Live</a> so players can stay connected to their favorite games. Gaming + Enterprise might be the winning combination.</p>
<p>I&#8217;m not sure how much money Microsoft is investing to conquer the phone segment but last Thursday I was face to face with <a href="http://en.wikipedia.org/wiki/Steve_Ballmer">Steve Ballmer</a> and I felt an incredible energy around Windows Phone 7. It&#8217;s not a side project &#8211; with all the risks attached. Microsoft will use all of its influence to convince manufacturers, distributors, publishers, and users that Windows Phone 7 is a winner.</p>
<p>I have a feeling that Microsoft is going after Google and too bad if Apple is on the way.</p>
<p>Below a short video of a pre-production unit. What do you think?</p>
<p>
<object classid="clsid:d27cdb6e-ae6d-11cf-96b8-444553540000" width="560" height="340" codebase="http://download.macromedia.com/pub/shockwave/cabs/flash/swflash.cab#version=6,0,40,0"><param name="allowFullScreen" value="true" /><param name="allowscriptaccess" value="always" /><param name="src" value="http://www.youtube.com/v/ljo86dZiY2k?fs=1&amp;hl=en_US&amp;rel=0&amp;hd=1&amp;color1=0x3a3a3a&amp;color2=0x999999" /><param name="allowfullscreen" value="true" /><embed type="application/x-shockwave-flash" width="560" height="340" src="http://www.youtube.com/v/ljo86dZiY2k?fs=1&amp;hl=en_US&amp;rel=0&amp;hd=1&amp;color1=0x3a3a3a&amp;color2=0x999999" allowscriptaccess="always" allowfullscreen="true"></embed></object>
</p>
</div>
]]></content:encoded>
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		<slash:comments>1</slash:comments>
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		<item>
		<title>Google Imaginary Open Letter to FCC &#8211; One year later</title>
		<link>http://www.florianseroussi.com/technology/google-imaginary-open-letter-to-fcc-one-year-later/</link>
		<comments>http://www.florianseroussi.com/technology/google-imaginary-open-letter-to-fcc-one-year-later/#comments</comments>
		<pubDate>Thu, 26 Aug 2010 02:21:02 +0000</pubDate>
		<dc:creator>Florian Seroussi</dc:creator>
				<category><![CDATA[android]]></category>
		<category><![CDATA[Apple]]></category>
		<category><![CDATA[Blackberry]]></category>
		<category><![CDATA[Gmail]]></category>
		<category><![CDATA[google]]></category>
		<category><![CDATA[iPhone]]></category>
		<category><![CDATA[Legal]]></category>
		<category><![CDATA[TechCrunch]]></category>
		<category><![CDATA[Technology]]></category>
		<category><![CDATA[Telecom]]></category>
		<category><![CDATA[att]]></category>
		<category><![CDATA[carriers]]></category>
		<category><![CDATA[craig walker]]></category>
		<category><![CDATA[google voice]]></category>

		<guid isPermaLink="false">http://www.florianseroussi.com/?p=1613</guid>
		<description><![CDATA[Today Google announced the integration of Google Voice into Gmail allowing users to place and receive phone calls from their computer from any place in the world to the US for FREE. Since the acquisition of GrandCentral by Google, Craig Walker and his team have been working hard to make the world a better place [...]]]></description>
			<content:encoded><![CDATA[<p><br class="spacer_" /></p>
<p>Today Google announced the integration of <a href="http://googlevoiceblog.blogspot.com/2010/08/make-and-receive-calls-in-gmail.html">Google Voice into Gmail</a> allowing users to place and receive phone calls from their computer from any place in the world to the US for FREE.</p>
<p>Since the acquisition of <a href="http://www.grandcentral.com">GrandCentral</a> by Google, <a href="http://www.crunchbase.com/person/craig-walker">Craig Walker</a> and his team have been working hard to make the world a better place for communication.</p>
<p>One of the targets is to make Google Voice accessible to all users (meaning outside the scope of Google) with an horizontal approach ranging from Mobile phones to Web based applications and device dependent applications as well. Google Voice has been available for <a href="http://www.google.com/mobile/voice/">Blackberry and Android</a> phones for over a year. But they never could make it to the iPhone. The application went live for a few hours before Apple&#8217;s executives <a href="http://www.zdnet.com/blog/apple/apple-removes-google-voice-based-apps-from-the-app-store/4551">decided to remove</a> it from the app store raising a Valley drama on Twitter and Facebook.</p>
<p>Google asked the <a href="http://www.fcc.gov/">FCC</a> to look into Apple&#8217;s motivation, <a href="http://www.apple.com/hotnews/apple-answers-fcc-questions/">Apple replied</a>, FCC sent a <a href="http://nybw.businessweek.com/technology/ByteOfTheApple/blog/archives/2009/08/apple_google_and_att_letters_to_fcc_the_reactions_and_why_googles_letter_is_redacted.html">few letters</a>, AT&amp;T denied any implications&#8230;bottom line: nothing happened. In a world where technology is evolving around time, FCC has failed to do its job.</p>
<p>Worse, I believe FCC integrity is challenged by its dependance to regulatory fees mainly paid by carriers and manufacturers e.g. AT&amp;T and Apple. I see an urgent need to reform FCC processes to adapt to 21st century technology pace.</p>
<p>Here is an imaginary open letter from Google to FCC regarding  Apple&#8217;s Rejection of the Google Voice for iPhone Application.</p>
<p>
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		<slash:comments>2</slash:comments>
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		<item>
		<title>Unlock your iPhone 4 (or any other) under 5 minutes</title>
		<link>http://www.florianseroussi.com/technology/unlock-your-iphone-4-or-any-other-under-5-minutes/</link>
		<comments>http://www.florianseroussi.com/technology/unlock-your-iphone-4-or-any-other-under-5-minutes/#comments</comments>
		<pubDate>Wed, 04 Aug 2010 22:46:30 +0000</pubDate>
		<dc:creator>Florian Seroussi</dc:creator>
				<category><![CDATA[Apple]]></category>
		<category><![CDATA[Geek]]></category>
		<category><![CDATA[iPhone]]></category>
		<category><![CDATA[itunes]]></category>
		<category><![CDATA[Technology]]></category>
		<category><![CDATA[Telecom]]></category>
		<category><![CDATA[devteam]]></category>
		<category><![CDATA[jailbreak]]></category>
		<category><![CDATA[sim unlock]]></category>
		<category><![CDATA[tmobile]]></category>
		<category><![CDATA[unlock]]></category>
		<category><![CDATA[unlocker]]></category>

		<guid isPermaLink="false">http://www.florianseroussi.com/?p=1590</guid>
		<description><![CDATA[Since I posted a picture of my iPhone unlocked running T-mobile I keep getting DMs, texts and calls on how to do it. The procedure takes less than 5 minutes. You don&#8217;t need a computer. Just your phone and a data connection (wifi strongly suggested). Open Safari and go to www.jailbreakme.com, unlock the slider and [...]]]></description>
			<content:encoded><![CDATA[<p><br class="spacer_" /></p>
<p>Since I posted a <a href="http://pikchur.com/vW1" target="_blank">picture</a> of my <a href="http://www.apple.com/iphone">iPhone</a> unlocked running T-mobile I keep getting DMs, texts and calls on how to do it.</p>
<p>The procedure takes less than 5 minutes. You don&#8217;t need a computer. Just your phone and a data connection (wifi strongly suggested).</p>
<p>Open Safari and go to <a href="http://www.jailbreakme.com" target="_blank">www.jailbreakme.com</a>, unlock the slider and leave the magic take place.</p>
<p><img class="aligncenter" title="jailbreakme" src="http://seroussi.com/blog/iphone/photo2.PNG" alt="" width="320" height="480" /></p>
<p>Follow the on-screen instructions. Once rebooted, your device should show a new icon <a href="http://cydia.saurik.com/" target="_blank">Cydia</a>.</p>
<p><img class="aligncenter" title="cydia" src="http://seroussi.com/blog/iphone/photo3.PNG" alt="" width="320" height="480" /></p>
<p><br class="spacer_" /></p>
<p>Open Cydia &#8211; choose &#8220;user settings&#8221; when prompted, wait for the refresh</p>
<p><br class="spacer_" /></p>
<p><img class="aligncenter" title="cydia" src="http://seroussi.com/blog/iphone/photo5.PNG" alt="" width="320" height="480" /></p>
<p><img class="aligncenter" title="refreshing cydia" src="http://seroussi.com/blog/iphone/photo4.PNG" alt="" width="320" height="480" /></p>
<p>Search for Ultrasn (search icon is on the lower right of the screen).Ultrasn0w should appear. Select the app, install it and let your iPhone reboot.</p>
<p><img class="aligncenter" title="ultrasn0w" src="http://seroussi.com/blog/iphone/photo.PNG" alt="" width="320" height="480" /></p>
<p>That&#8217;s it. Done. Your iPhone is now unlocked.</p>
<p><a class="tt-flickr tt-flickr-Medium" title="iPhone 4 on T-mobile fully unlocked via Cydia." href="http://www.florianseroussi.com/photos/photo/4860907733/iphone-4-on-t-mobile-fully-unlocked-via-cydia.html"><img class="aligncenter" src="http://farm5.static.flickr.com/4093/4860907733_60c284a7d7.jpg" alt="iPhone 4 on T-mobile fully unlocked via Cydia." width="500" height="375" /></a></p>
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		<slash:comments>5</slash:comments>
		</item>
		<item>
		<title>iPad &#8211; the Wow Effect</title>
		<link>http://www.florianseroussi.com/technology/ipad-the-wow-effect/</link>
		<comments>http://www.florianseroussi.com/technology/ipad-the-wow-effect/#comments</comments>
		<pubDate>Sun, 04 Apr 2010 03:28:35 +0000</pubDate>
		<dc:creator>Florian Seroussi</dc:creator>
				<category><![CDATA[Apple]]></category>
		<category><![CDATA[ebook]]></category>
		<category><![CDATA[Geek]]></category>
		<category><![CDATA[Gmail]]></category>
		<category><![CDATA[iPhone]]></category>
		<category><![CDATA[itunes]]></category>
		<category><![CDATA[Sony]]></category>
		<category><![CDATA[Technology]]></category>
		<category><![CDATA[Telecom]]></category>
		<category><![CDATA[abc app]]></category>
		<category><![CDATA[ipad]]></category>
		<category><![CDATA[ipod]]></category>
		<category><![CDATA[kayak]]></category>
		<category><![CDATA[kindle]]></category>
		<category><![CDATA[tablet]]></category>

		<guid isPermaLink="false">http://www.florianseroussi.com/?p=1510</guid>
		<description><![CDATA[No need to do another unboxing of the iPad. Twitter has thousands of them. Instead I will give my take on this incredible piece of hardware. It goes far beyond being a big iPhone. The iPad is the ultimate all-in-one-killer. It kills the iPhone but more generally smartphones, ebook readers (sorry Amazon, Sony and all [...]]]></description>
			<content:encoded><![CDATA[<p>No need to do another unboxing of the <a href="http://www.apple.com/ipad">iPad</a>. Twitter has thousands of them. Instead I will give my take on this incredible piece of hardware. It goes far beyond being a big <a href="http://www.apple.com/iphone">iPhone</a>. The iPad is the ultimate all-in-one-killer. It kills the iPhone but more generally smartphones, ebook readers (sorry Amazon, Sony and all the others), netbooks, multimedia players, and to some extent laptops in general.</p>
<p><a class="tt-flickr tt-flickr-Medium" title="Desktop on iPad" href="http://www.florianseroussi.com/photos/photo/4488978968/desktop-on-ipad.html"><img class="alignnone" src="http://farm3.static.flickr.com/2731/4488978968_c037f42446.jpg" alt="Desktop on iPad" width="500" height="375" /></a></p>
<p>Two years after changing the face of Telecom, Apple is leading the path to a new era of computing. Forget those <a href="http://lh4.ggpht.com/_FS2EtY9NOys/ShVfpm20ZnI/AAAAAAAAA6s/xBPeKAOTKPs/s400/Laptop%20Ensamble.jpg">huge carton boxes for a laptop</a>, 4 cd-roms, the heavy-duty wall charger, the <a href="http://www.comparestoreprices.co.uk/images/ta/targus-laptop-business-case.jpg">Targus</a> roller case and the <span style="text-decoration: line-through;">40</span> 20 min set-up.</p>
<p>iPad is ready to use out of the box– in fact Apple has redefined what we called plug and play.</p>
<p>I can’t imagine the storm of desperation building up at HP, Dell, Sony and all the others. What have those guys been doing all that time? What the heck happened to their expensive R&amp;D department?</p>
<p>Apple did a fantastic job creating a device that has no competition out there. They clearly invented something we didn’t have. Not just an enhanced version of the iPhone.</p>
<p><a class="tt-flickr tt-flickr-Medium" title="Abc on the iPad" href="http://www.florianseroussi.com/photos/photo/4488330143/abc-on-the-ipad.html"><img class="alignnone" src="http://farm5.static.flickr.com/4019/4488330143_c9a12bd0ef.jpg" alt="Abc on the iPad" width="375" height="500" /></a></p>
<p>There are some drawbacks such as lack of Flash support, frontal camera, memory card slot, usb ports. But the device is so exceptional that none of the above should stop you from buying an iPad.</p>
<p>I overheard some voices stating they would rather wait for the 3G version. Well don’t! You can tether the iPad with your phone via WiFi or Bluetooth and it works.</p>
<p><a class="tt-flickr tt-flickr-Medium" title="Tether possible with my phone" href="http://www.florianseroussi.com/photos/photo/4488329819/tether-possible-with-my-phone.html"><img class="alignnone" src="http://farm5.static.flickr.com/4013/4488329819_64385e7277.jpg" alt="Tether possible with my phone" width="500" height="375" /></a></p>
<p>So no need to pay another $200 and wait any longer. Plus you have the option to pick a faster network such as Verizon or Sprint 4G.</p>
<p>On a side note, Gmail offers a brand new layout on the iPad which leads me to think they didn’t specifically did it for Apple but for new tablets running Android OS supposed to be out later this year. Google will have to strike high to compete with Apple’s iPad. Very high.</p>
]]></content:encoded>
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		<item>
		<title>AT&amp;T vs. T-Mobile vs. Verizon</title>
		<link>http://www.florianseroussi.com/blackberry/att-vs-t-mobile-vs-verizon/</link>
		<comments>http://www.florianseroussi.com/blackberry/att-vs-t-mobile-vs-verizon/#comments</comments>
		<pubDate>Mon, 22 Mar 2010 23:41:32 +0000</pubDate>
		<dc:creator>Florian Seroussi</dc:creator>
				<category><![CDATA[android]]></category>
		<category><![CDATA[Apple]]></category>
		<category><![CDATA[Blackberry]]></category>
		<category><![CDATA[google]]></category>
		<category><![CDATA[iPhone]]></category>
		<category><![CDATA[Telecom]]></category>
		<category><![CDATA[USA]]></category>
		<category><![CDATA[att]]></category>
		<category><![CDATA[mobile]]></category>
		<category><![CDATA[phones]]></category>
		<category><![CDATA[tmobile]]></category>
		<category><![CDATA[verizon]]></category>
		<category><![CDATA[voice]]></category>
		<category><![CDATA[vzw]]></category>

		<guid isPermaLink="false">http://www.florianseroussi.com/?p=1491</guid>
		<description><![CDATA[Over the past years I accumulated a number of plans from different carriers. I’m constantly using 3 phones (this is going to change soon), running on all kind of platforms, BlackBerry, Android, iPhone&#8230; The number one question people ask about phone service targets reliability of the network. I decided to write a quick post to [...]]]></description>
			<content:encoded><![CDATA[<p><a class="tt-flickr tt-flickr-Medium" title="Call Failed" href="http://www.florianseroussi.com/photos/photo/4455010975/call-failed.html"><img class="alignnone" src="http://farm5.static.flickr.com/4041/4455010975_8e3b5f9e0a.jpg" alt="Call Failed" width="442" height="331" /></a></p>
<p>Over the past years I accumulated a number of plans from different carriers. I’m constantly using 3 phones (this is going to change soon), running on all kind of platforms, <a href="http://www.rim.com">BlackBerry</a>, <a href="http://www.android.com">Android</a>, <a href="http://www.apple.com/iphone">iPhone</a>&#8230;</p>
<p>The number one question people ask about phone service targets reliability of the network. I decided to write a quick post to share my experience. This is a non-scientific review based on phone usage – voice and data- in different US cities.</p>
<p><a href="http://www.att.com">AT&amp;T</a>:</p>
<p>Customer since 2007.<br />
Device: <strong>BlackBerry 9700</strong></p>
<p>I was reluctant at first. Heard so many bad things about AT&amp;T.<br />
Reason to pick them was/is 3G. I couldn’t stand the slow T-Mobile edge connection.</p>
<p>Voice: Best network in South Florida. Fewer drop calls vs. T-Mobile. Sucks in NYC.<br />
I do get those ‘congestion’, ‘call failed’ from time to time. Voice quality is good.<br />
<strong>4/5<br />
</strong><br />
Data: Fast, solid 3G network. Blackberry is a no brainer on the network. AT&amp;T should give up on all their ‘multimedia services’. They are all terrible. I wish my BlackBerry was not infested with so many worthless applications imposed by the carrier.<br />
<strong>4/5</strong></p>
<p>International calls: World Connect for $5/month offers great pricing for calling foreign destinations. I use Google Voice for all my long distance calls but I still appreciate the ability to pay cheap for premium quality over AT&amp;T.<br />
<strong>5/5<br />
</strong><br />
Customer Service: I can’t believe AT&amp;T customer service is not 24/7. This is a deal breaker for me. They take our money 24/7 they MUST provide service 24/7. I hope VZW jumps on this for their next comparison campaign against AT&amp;T.<br />
<strong>2/5</strong></p>
<p><strong>Total: 15/20</strong></p>
<p><a href="http://www.tmobile.com">T-Mobile</a>:</p>
<p>Customer since 2005.<br />
Currently running on HTC Hero</p>
<p>When I first heard of T-Mobile landing in Miami I saw hope. The underdog would conquer mobile subscribers by offering better pricing, better service and newer devices. Over promised – under delivered. Definitely not what I expected from them. Hoping HSPDA (fast cellular broadband) will put them back in the game.</p>
<p>Voice: Coverage in South Florida is growing but still displays a lot of ‘no signal’. I have a much better experience with them in NYC. Voice quality is average.<br />
<strong>3/5</strong></p>
<p>Data: So far I haven’t got anything higher than Edge on T-Mobile network. Even my HTC Hero locks in as Edge. Apparently T-Mobile is rolling out a new HSPSA 21Mbs today J. Definitely something I will try.<br />
<strong>3/5</strong></p>
<p>International calls: T-Mobile offers a discounted calling option. Prices are a bit more than AT$T. Again I encourage to use Google Voice for this service.<br />
<strong>4/5</strong></p>
<p>Customer Service: AT&amp;T and Verizon are pretty flexible when it comes to discuss billing issues. T-Mobile will not reduce your bill &#8211; ever. One should know that. They are very helpful on technical support though.<br />
<strong>4/5</strong></p>
<p><strong>Overall: 14/20</strong></p>
<p><a href="http://www.verizon.com">Verizon Wireless</a>:</p>
<p>Customer since 2008<br />
USB Dongle and Droid</p>
<p>I first signed up for a Verizon account to get fast internet access while roaming in the US. So far VZW has been super solid on all counts.</p>
<p>Voice: by far the best coverage compared to competition. Clear crispy sound, very few dropped calls. Excellent quality.<br />
<strong>5/5</strong></p>
<p>Data: Fast and reliable. I use my dongle everyday with no complaint whatsoever. Works everywhere even in confine places.<br />
<strong>5/5</strong></p>
<p>International calls: VZW is CDMA and won’t offer roaming service outside the US [actually they do on certain phones using a Vodafone sim card]. I don’t use them either for long distance BUT they have a very open policy to allow VOIP applications on their network. That enough deserves a good grade.<br />
<strong>3/5</strong></p>
<p>Customer service: when you offer a flawless product you handle much less customer support. I never really connected with their CS. The only time I needed to change my plan to cut some extra charges they were prompt to credit me back. Awesome.<br />
<strong>5/5</strong></p>
<p><strong>Overall: 18/20</strong><a href="http://www.florianseroussi.com/wp-content/uploads/2010/03/attcallfailed.jpg"><br />
</a></p>
<p>There is room for competition in the US and I really hope Google will grab the momentum to invade this space. Only 2 GSM carriers is just ridiculous compared to 5 in the UK and 4 in France (with Free Mobile).</p>
<p>Just for fun I added a YouTube video of all AT&amp;T ads attacking Verizon.</p>
<p><object classid="clsid:d27cdb6e-ae6d-11cf-96b8-444553540000" width="560" height="340" codebase="http://download.macromedia.com/pub/shockwave/cabs/flash/swflash.cab#version=6,0,40,0"><param name="allowFullScreen" value="true" /><param name="allowscriptaccess" value="always" /><param name="src" value="http://www.youtube.com/v/57aMIT1tHeI&amp;hl=en_US&amp;fs=1&amp;rel=0" /><param name="allowfullscreen" value="true" /><embed type="application/x-shockwave-flash" width="560" height="340" src="http://www.youtube.com/v/57aMIT1tHeI&amp;hl=en_US&amp;fs=1&amp;rel=0" allowscriptaccess="always" allowfullscreen="true"></embed></object></p>
]]></content:encoded>
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		<slash:comments>3</slash:comments>
		</item>
		<item>
		<title>True mess, wrong phone.</title>
		<link>http://www.florianseroussi.com/technology/true-mess-wrong-phone/</link>
		<comments>http://www.florianseroussi.com/technology/true-mess-wrong-phone/#comments</comments>
		<pubDate>Mon, 07 Dec 2009 12:50:00 +0000</pubDate>
		<dc:creator>Florian Seroussi</dc:creator>
				<category><![CDATA[Apple]]></category>
		<category><![CDATA[Geek]]></category>
		<category><![CDATA[iPhone]]></category>
		<category><![CDATA[Technology]]></category>
		<category><![CDATA[Telecom]]></category>
		<category><![CDATA[complex]]></category>
		<category><![CDATA[failure]]></category>
		<category><![CDATA[global roaming]]></category>
		<category><![CDATA[ipod]]></category>
		<category><![CDATA[marketing]]></category>
		<category><![CDATA[mifi]]></category>
		<category><![CDATA[simcard]]></category>
		<category><![CDATA[truphone]]></category>
		<category><![CDATA[voip]]></category>

		<guid isPermaLink="false">http://www.florianseroussi.com/?p=1427</guid>
		<description><![CDATA[Jeremie Berrebi wanted me to read Getting Real by 37Signals. I highly recommend it to anyone planning to launch a startup. Their caveats, disclaimers, and other preemptive strikes says it all: &#8220;… the ideas in this book won’t apply to every project under the sun. If you are building a weapons system, a nuclear control [...]]]></description>
			<content:encoded><![CDATA[<p><a href="http://www.berrebi.org/">Jeremie Berrebi</a> wanted me to read <a href="http://gettingreal.37signals.com/">Getting Real by 37Signals</a>. I highly recommend it to anyone planning to launch a startup. Their caveats, disclaimers, and other preemptive strikes says it all:</p>
<blockquote><p><em>&#8220;…</em><em> the ideas in this book won’t apply to every project under </em><em> </em><br />
<em>the sun. If you are building a weapons system, a nuclear control </em><em> </em><br />
<em>plant, a banking system for millions of customers, or some other </em><em> </em><br />
<em>life/ﬁnance-critical system, you’re going to balk at some of our </em><em> </em><br />
<em>laissez-faire attitude.</em><br />
<em>Don’t get huff</em><em>y if you read some of our advice and it reminds </em><br />
<em>you of something you read about already on so and so’s weblog </em><br />
<em>or in some book published 20 years ago. It’s deﬁnitely possible.&#8221; </em></p></blockquote>
<p>Some precious advice found in the book came back to me after reading <a href="http://blog.truphone.com/2009/12/ipod-touch-is-now-also-a-phone.html" target="_blank">Truphone’s blog</a> earlier today. <a href="http://www.truphone.com/">Truphone</a> is a VOIP – Voice Over Internet- provider.  Their mission is to offer “free and low-cost international calls”. Every attempt to bring down price of telecommunication is a good one as long as you remember to Keep It Simple Stupid – KISS.</p>
<p>Here is basically what <a href="http://blog.truphone.com/2009/12/ipod-touch-is-now-also-a-phone.html" target="_blank">Truphone</a> came up with: get a Truphone account online, buy an iPod Touch, get a contract with a carrier for an always-on portable device (<a href="http://www.novatelwireless.com/" target="_blank">MiFi</a> type), add a <a href="http://threestore.three.co.uk/dealsummary.aspx?offercode=24MB5GD022&amp;id=1394" target="_blank">24 months contract</a>, buy a <a href="https://secure.easyanswer.net/truphone/" target="_blank">headset with microphone built-in</a>, add funds to your Truphone account and you are good to go for low cost telecommunication of the 21<sup>st</sup> century.<br />
This is the most ridiculous telecom offer I&#8217;ve ever seem.<br />
Subscribers are ready to pay additional dollars for convenience i.e.  they are not ready to sacrifice simplicity to save 2 cts on a telephone call.</p>
<p><a class="tt-flickr tt-flickr-Medium" title="True phone" href="http://www.florianseroussi.com/photos/photo/4164756091/true-phone.html"><img class="alignright" src="http://farm3.static.flickr.com/2497/4164756091_80f19ce3e2.jpg" alt="True phone" width="400" height="198" /></a></p>
<blockquote><p><em>&#8220;Conventional wisdom says that to beat your competitors you </em><em>need to one-up them. If they have four features, you need ﬁve </em><em>(or 15, or 25). If they’re spending x, you need to spend xx. If </em><em>they have 20, you need 30.</em><em> </em><br />
<em>This sort of one-upping Cold War mentality is a dead-end. It’s </em><em>an expensive, defensive, and paranoid way of building products. </em><br />
<em>Defensive, paranoid companies can’t think ahead,</em><br />
<em> they can only </em><em>think behind. They don’t lead, they follow.</em><em> </em><br />
<em>So what to do then? The answer is less. Do less than your </em><br />
<em>com</em><em>petitors to beat them. <strong>Solve the simple problems</em><br />
</strong><em> and leave the </em><em>hairy, difficult, nasty problems to </em><br />
<em>everyone else</em><em>. Instead of one-</em><em>upping, try one-downing. </em><br />
<em>Instead of outdoing, try underdoing.&#8221;</em></p></blockquote>
<p>There will be 3 kinds of comments after this post, some saying I don’t understand nothing about innovation, some saying I’m an ass for trashing a competitor and certainly a bunch of comments for Viagra and male enhancement. So here comes the natural disclaimer: I have a lot of respect for competition and doers. <a href="http://www.truphone.com/">Truphone</a> does great things and I have used their service several times. They are not a competitor of my core business <a href="http://www.celtrek.com/">Global Roaming</a>. Never was. At <a href="http://www.celtrek.com/">Global Roaming</a> we do one thing and one only: providing a hassle-free SIM card for travelers.</p>
<p>There is an ongoing temptation to start ‘innovating’ in a wrong way by adding a bunch of useless features just to prove we can do it. Think market adoption, simplicity, sales pitch and PR before you sign off on a R&amp;D project.</p>
<blockquote><p><em>&#8220;The secret to building half a product instead of a half-ass</em><br />
<em>product is saying no.</em><br />
<em>Each time you say yes to a feature, you’re adopting a child. You</em><br />
<em>have to take your baby through a whole chain of events (e.g.</em><br />
<em>design, implementation, testing, etc.). And once that feature’s</em><br />
<em>out there, you’re stuck with it. Just try to take a released feature</em><br />
<em>away from customers and see how pissed off they get.&#8221;</em></p></blockquote>
<p>Bottom line Truphone has used heavy dollars to develop a feature that has zero need. What’s next – turn my watch into a Truphone capable device?</p>
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		<title>Is Square a sham or the next big thing?</title>
		<link>http://www.florianseroussi.com/telecom/is-square-a-sham-or-the-next-big-thing/</link>
		<comments>http://www.florianseroussi.com/telecom/is-square-a-sham-or-the-next-big-thing/#comments</comments>
		<pubDate>Wed, 02 Dec 2009 17:46:02 +0000</pubDate>
		<dc:creator>Florian Seroussi</dc:creator>
				<category><![CDATA[Apple]]></category>
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		<category><![CDATA[mobile payment]]></category>
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		<description><![CDATA[Seems everyone is falling for this but me. I had to look at the TechCrunch video presentation of Square few times and I still do not understand what Square is up to. Is it a clearing house, a merchant provider, payment gateway, a mobile POS – read Point Of Sale , a technology platform or [...]]]></description>
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<p>Seems everyone is falling for this but me. I had to look at the <a href="http://www.techcrunch.com/2009/12/01/jack-dorsey-square/" target="_blank">TechCrunch video</a> presentation of <a href="http://www.squareup.com" target="_blank">Square</a> few times and I still do not understand what <a href="http://www.squareup.com" target="_blank">Square</a> is up to.</p>
<p>Is it a clearing house, a merchant provider, payment gateway, a mobile POS – read Point Of Sale <img src='http://www.florianseroussi.com/wp-includes/images/smilies/icon_smile.gif' alt=':)' class='wp-smiley' /> , a technology platform or all the above? I don’t have the answer and my guess is <a href="http://www.squareup.com" target="_blank">Square</a> is exploring all possibilities.</p>
<p>Whatever is shown on that <a href="http://www.youtube.com/watch?v=DAJR0t-NlPk&amp;feature=player_embedded" target="_blank">short video presentation</a> is not an easy form of payment process. It took a couple of minutes to pay for a coffee as it takes less than 10 seconds <a class="tt-flickr tt-flickr-Small" title="Square signature screen" href="../photos/photo/4152799449/square-signature-screen.html"><img class="alignleft" src="http://farm3.static.flickr.com/2656/4152799449_69c1e9d947_m.jpg" alt="Square signature screen" width="240" height="150" /></a>to do the same at any Starbucks. What happens during rush hour when 60 people need to pay for coffee? Expect a 120 minute wait to process payment!</p>
<p>What’s the point of a $200 iPhone PoS (Point of Sale – don’t want any confusion here) when you can process credit/debit payment on a <a href="http://www.authorize.net/solutions/merchantsolutions/merchantservices/virtualterminal/" target="_blank">virtual terminal</a> at $0 additional cost?</p>
<p>I read <a href="http://bits.blogs.nytimes.com/2009/12/01/a-twitter-founder-turns-to-electronic-payments/" target="_blank">somewhere</a> it&#8217;s a huge opportunity for pop and mom kind of business, eBay sellers, Craigslists transactions, farmers and so on.</p>
<p>First I believe they could all accept credit cards today if they wanted to. There is a gazillion solution out there for them.</p>
<p>Second do you think those really want to be exposed to chargeback, fraud, IRS, sales tax and potential liability for identity theft?</p>
<p>Third – credit/debit card sales is not CASH in da pocket. Often I shop at <a href="http://www.yelp.com/biz/coconut-grove-organic-farmers-market-miami" target="_blank">Coconut Grove Organic Farmers Market</a> and let me tell you – <a href="http://www.lowimpactliving.com/blog/2009/07/09/making-the-most-out-of-farmers-markets/" target="_blank">they don’t like/want</a> your plastic.  Cash allow them to live. They already struggle, take it away from them and they die.</p>
<p>So what am I missing? Should I buy the concept because <a href="http://en.wikipedia.org/wiki/Jack_Dorsey" target="_blank">Jack Dorsey</a> – Twitter co-founder- is behind it? Enlighten me.</p>
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