In case you live under a rock, a short recap of “the lost iPhone” saga.

6 months ago Gawker Media admitted that it paid $5,000 to get their hands on a prototype of a fourth-generation iPhone for its gadget blog, Gizmodo. Seller of the device told the editors of Gizmodo and other technology blogs that he “found” it unattended in a bar.

I’m not trying to debate if buying a lost or stolen phone is legal or not. This is for the big guys. My opinion on the subject is that as long as Gizmodo did not pay to get the phone stolen in the first place, it sounds legitimate to publish the info (although I think it’s wrong). In comparison Techcrunch did post stolen Twitter documents aka Twittergate [documents stolen from Twitter’s servers- not lost, or found. Stolen…and the thief is actually behind bars in France for hacking.] and I was shocked. Maybe my expectations for TechCrunch ethics are higher than for Gizmodo.

There was a before April 2010 and an after. Gizmodo was the underdog gadget blog, TechCrunch the REAL valley mag (no reference to Valleywag – a Gawker zine) and Mashable the gossip tech people magazine.

What happened next? Gizmodo boomed with 4M unique (up to 5M in April, more than TechCrunch and Mashable altogether).

Gizmodo got more publicity for this stunt then any PR could dream of.

Mainstream media started leaking the info on national networks and traffic picked up almost instantly.

Oddly they didn’t ‘take’ any customers readers from their competitors; on the contrary they brought nearly 3 Million fresh souls into the game.

Was it worth it? Hell yeah. And for everyone! Do I approve? No, but I’ve proven wrong many times.

Now that 6 months have passed I see no downside for Gizmodo.

Apple screwed this one up pretty badly. Losing a prototype in a bar was epic. Denying and covering up the mess was like pouring oil on fire. Finally sending the Feds after Gizmodo made Jason Chen look like Robin Hood and Steve Jobs an arrogant little rich kid going after his lost toy. Last but not least, Gizmodo is banned to any Apple event. No biggie there.

Don’t they have teams full of damage control experts in Cupertino? PR moguls?

Apple is a marketing raw model for tens of thousands of entrepreneurs. Where did it go wrong? Why such a drama?

A simple “Yes this is one prototype of a phone we might or might not decide to launch. It’s just that – a prototype. We would appreciate a prompt return of the device in our lab.” would have sufficed to kill the story.

Was the all thing staged to get more publicity?

Obviously a phone was lost and Apple’s execs were all over the case. But Jobs is smart enough to make the best of any given situation- so yes, it’s possible that they played it all along to get more coverage for the launch of the iPhone 4.

Arrington said he would have not paid for the phone. Not so sure he’d say that again today.

TechCrunch is by far my favorite source of information. I can’t read Gizmodo – too inquireresq- and Mashable is full of buttons and boxes which makes the content completely unattractive.

I’m glad Mike sold TechCrunch to AOL. Hope they make good use of his baby.

So, do you think it’s legit to pay for exclusivity?

Facebook offers a wide selection of options to protect your info and we will go through those steps a bit later. But let’s not be hypocrite here, if you want to keep your life private you need to stay away from social networks. Permanently.

Those attacks are becoming more targeted against Mark Zuckerberg like an attempt to stop the ascension of a giant. The worst is to come after I read the upcoming release of a movie describing Facebook’s founder as a drunk billionaire geek who is a sex-mad “borderline-autistic” conniver.

Mike Arrington wrote an excellent note on the subject but personally I think Zuck will have to face the same hatred Jobs and Gates faced decades ago. Hopefully genius will prevail.

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Now here is how you can simply protect some level of privacy on Facebook.

Simply login to your account and head to ‘Privacy Settings’

Once you get there click on ‘Personal Information and Posts’

This will give you access to a set of customizable features. For best protection chose ’only friends’ to all options.

I personally do not accept wall posts. If a friend has something to say he can:

-       send me a message or – comment one of my entries.

Finally you can opt-out from public searches meaning search engines will not display your Facebook profile

One last recommendation – be sure to set privacy settings on applications and games. You surely don’t want to share your recent activity across the board:

Be curious and explore those pages. You will find lots of useful information.

The only valid reproach we can aim at Facebook is the lack of universal control of privacy [windows way for security] where user can set level of data sharing from None to Public in one click.

Being involved in Telecom I’m often asked to give my opinion on the matter. After long and boring passionate discussions with friends it became clear no one as a clue of what’s going on. The need for an explanatory post came naturally after a brainstorming session with my friend and partner Pat Phelan.

What is Google Voice?

The service provisions a U.S. phone number, chosen by the user from available numbers in selected area codes, free of charge to each user account. Inbound calls to this number are forwarded to other phone numbers of the subscriber. Outbound calls may be placed to domestic and international destinations from any of a user’s configured telephones, or from a web-based application. Inbound and domestic outbound calls (including calls to Canada) are free of charge, while international calls are billed according to a schedule posted on the Google Voice website. [wikipedia definition].
In simple words, Google Voice is an alternative telecom carrier offering a FREE US number, unlimited free calls within US and Canada and unlimited inbound calls.

Google Voice strong “selling” feature in the Gmail like dashboard offering call logs, SMS history, sync with contact book, visual voicemail.

Ok but how does it work?

Until recently Google Voice was a web application. You needed to go to your web browser in order to place a call. Last summer Google released mobile applications to run on Android, BlackBerry and iPhone.
Simply install the application, pop up the virtual dialer and start making free calls using your mobile carrier a termination point only. Google Voice in an application layer on top of your current service.

iPhone version was removed from App store on july 27, 2009.

If it’s the same as my phone service why would I use Google Voice?

That’s the most interesting question. You still need a host carrier to run Google Voice, minutes you are using on Google Voice are accounted on your plan, so here are benefits:

-       Your Google Voice number is yours for life. No fear to lose your number ever.
-       you can call Canada at no extra cost
-       some carriers plan restrict out-of-state calls. You won’t have this problem with GV.
-       you get advanced voicemail for free (carriers usually charge $5/mo)
-       you get unconditional call forwarding free. You can decide to forward GV calls to your office, country house
-       Advanced call forwarding (simultaneous rings e.g. office, cell and home)
-       Cheap international calls
-       Unlimited free SMS, send and receive
-       Visual Voicemail
-       Call screening, call recording, etc.

Most important is your independence to carrier. You can change operator and never loose a voicemail, or sms or call log. Forget long term commitment to AT&T.

Why did Apple and ATT rejected the iPhone application?

Michael Arrington was prompt to trash Apple thinking they are the bad guys. He even gave his iPhone up and moved to an Android powered device to protest against Cupertino firm [I also dumped iPhone for an HTC Hero but for different motivations].

It was obvious Apple had little to do in the decision to block Google Voice application. It’s a direct order coming from AT&T saying to Google: No, you won’t pimp us!

As much as I hate carrier, their mafia cartels and market domination I disagree with Mike argument that we live in a free world and AT&T should not block Google.

Let’s put it this way – can Mashable post their articles on Techcrunch comments because comments are a backdoor to posting on TechCrunch?

Arrington will be the first one to take those posts out and call for an embargo on Mashable.

Can you publish an ad with a Bing search box on Google sponsored links? I won’t live long enough to see Microsoft trying to do this.

But no you can’t.

You shouldn’t be able to use carriers pipes to steal their traffic, take away their subscribers and build a business just because you can afford to dump prices.

This is the second underlying problem of Google Voice. They are dumping prices. Obviously Google is paying to purchase numbers from CLEC, paying for US and Canada termination, paying for their online management and giving it all for free is unfair trading.

I’m surprised AT&T, Verizon, Sprint didn’t file an antidumping petition under the regulations determined by the United States Department of Commerce, which determines “less than fair value” and the International Trade Commission, which determines “injury”. True dumping is generally used in International Trading. But if Google isn’t international then who is?

I didn’t include TMobile in list of potential plaintiffs against Google as Google and Tmobile are working together on promoting a line of devices, Android OS and other services.

I know the Google Voice team quite well and have lots of respect for Craig Walker co-founder of GrandCentral and Group Product Manager for the Real Time Communications group at Google.

But Google can’t have it both ways. You want to become a Telco carrier then break your piggy bank and invest in infrastructure, build your network, acquire your HLRs and switches, start offering customer support, sign roaming agreements…and play fair competition.

If your offer is good I will be the first customer to sign up.

First edition of TechCrunch50 (actually it was 40) gathered a lot of attention. Too much for an unprepared team of bloggers/entrepeneurs but certainly not event planner. We were all bitching about the lack of internet, mobile network, seats, drinks, audio, timing. Everything was bad or wrong, but the audience was there, internet rock stars came and talentuous Mike Arrington and Jason Calacanis saved the show. Most terrible choice was certainly on the selection of potential candidates to go on stage. Even though looking at it a couple of years later we see they didn’t miss by selecting Mint.com as the winner.

Second edition of the most hyped Web 2.0 event was better organized – not hard to do so- selection was obviously more professional and panelists still sharp on their analysis. We were at the early stage of the recession, full of hope but extremely careful on the outcome. I felt this second edition as a global euphoria in a great time of uncertainty.  Last year winner was also a good but safe choice : yammer.com. Nothing could go wrong with a company surfing on Twitter vibes.

Last 2 days were definitely better than past editions. Lesson learned for Arrington and Calacanis. Everything was perfect. I must give them huge credit for providing top notch internet service, excellent real-time video streaming and perfect timing during the event. When food was insufficient Calacanis ordered 60 pizzas – I can only imagine the happiness of pizzaiolo receiving a 60 pizzas order…

I was first surprised by the low number of attendees. From a non scientific count my guess is 35% less then last year. But it was quality people. It made untouchable people reachable. I was able to chat with Marissa Mayer, Marc Andreessen, Ron Conway, Don Dodge and Reid Hoffman in a very open way. There was a true community around entrepreneurship with no voyeurs or curious peeps. Upsetting glitch when Paul Carr wrote a stupid post about the American flag being on stage. If you have no talent you must hide it with something. Carr found provocation to be the solution. Anyway too much ink on this low life douchbag journalist. Back to TechCrunch50 and the 2009 list of nominees. There was a shift from 2007 smoke and mirrors start-ups to 2009 small businesses with a valid model. All competitors had a plan to make money not just to bring traction and wait for a strategy. Economy is certainly the real reason behind the change of mentality. RedBeacon – the big winner- aims to help consumers find local service providers such as plumbers, bakers, and contractors. A basic service to fill basic needs. I want to give a thumb-up to Rackup launched by my friend Marc Rochman. Marc did a great job on stage. 5 min to describe 18 months of research and hard work is not an easy task. Kudos to the Rackup team.

Arrington called a surprise panelist to comment presentations – Chamillionaire. Not the everyday geek you see at tech conventions…but I must recognize the guy had a good analysis on most start-ups. For future editions Arrington should have more street-smart experts – it does make a difference.

In conclusion TechCrunch50 minus the hype and plus the maturity was a great show. Looking forward attending 2010 edition.