Half of my feeds is about Facebook and their privacy policy. A complete case of propaganda built up by the blogo-journalistic cartel. Few thousands of top self proclaimed internet right activists are trying to convince 300 Million users that their life is ‘exposed’ by Facebook voluntary exploitation of public data.

Facebook offers a wide selection of options to protect your info and we will go through those steps a bit later. But let’s not be hypocrite here, if you want to keep your life private you need to stay away from social networks. Permanently.

Those attacks are becoming more targeted against Mark Zuckerberg like an attempt to stop the ascension of a giant. The worst is to come after I read the upcoming release of a movie describing Facebook’s founder as a drunk billionaire geek who is a sex-mad “borderline-autistic” conniver.

Mike Arrington wrote an excellent note on the subject but personally I think Zuck will have to face the same hatred Jobs and Gates faced decades ago. Hopefully genius will prevail.

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Now here is how you can simply protect some level of privacy on Facebook.

Simply login to your account and head to ‘Privacy Settings’

Once you get there click on ‘Personal Information and Posts’

This will give you access to a set of customizable features. For best protection chose ’only friends’ to all options.

I personally do not accept wall posts. If a friend has something to say he can:

-       send me a message or – comment one of my entries.

Finally you can opt-out from public searches meaning search engines will not display your Facebook profile

One last recommendation – be sure to set privacy settings on applications and games. You surely don’t want to share your recent activity across the board:

Be curious and explore those pages. You will find lots of useful information.

The only valid reproach we can aim at Facebook is the lack of universal control of privacy [windows way for security] where user can set level of data sharing from None to Public in one click.

Back in August I predicted Facebook will take #1 rank away from Google in traffic before the end of the year. December results are not out yet but there is a high probability I am right. As I was looking for data on the subject – a new question arise.

Is traffic a sign of popularity?

So I went on writing down numbers on a scrapbook. My primary goal was to search brand names and the number of search associated with that brand. To do so I used the Top 100 brand by Millward Brown [PDF].
Surprisingly Facebook, Twitter, iPhone, My Space are not listed by the research institute. Even in a brick and mortar world, Facebook should be in top 5 most known brands.

Below are results found using Google.com [US English page as of December 30, 2009].

Few basic observations: Google and Facebook together are more popular than Web. US takes the lead with over 23 billions search results. USA and War all together are less popular than Yahoo!

Behind those figures I see two conclusions. First, top brands -as described in the study published by Millward Brown- are yet far behind in terms of web image. Their online presence is a failure for 95% of them. This should give hope to all online viral social media jungle marketing agencies out there. The second conclusion is sadder: traffic doesn’t mean revenue. Facebook, Twitter, Youtube, MySpace and Hotmail generating over 5.3 billion of search results have an estimated global revenue of $1.3 billion for 2009 representing 0,003% of Wal-Mart’s 2009 revenue.

It brings us back to valuation calculation- should we continue to use online popularity or traffic to rate online businesses?

What do you think?