This is an incredible news to revive a saturating industry. ICANN has decided -after 40 years- to open domain names to non-English web addresses. Briefly, it means you will soon be able to register www.été.com or www.שלום.com. Registrars around the planet must be ecstatic about the news. Same for hosting companies. Brands, individuals are obviously less happy to have to spend few more dollars to increase domain name protection. Not sure how search engines will react but it sure adds a lot of work for them. Indexing, ranking international non english domain names is looking like a real challenge.

“We’re confident that it works because we’ve been testing it now for a couple of years,” he said. “And so we’re really ready to start rolling it out.”

Of the 1.6 billion Internet users worldwide, Beckstrom – a former chief of U.S. cybersecurity – said that more than half use languages that have scripts based on alphabets other than Latin.

“So this change is very much necessary for not only half the world’s Internet users today, but more than half of probably the future users as the use of the Internet continues to spread,” he said.

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International Domain Names: Internet Set To Add Non-English Web Addresses

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