Posts Tagged ‘Twitter’
|Facebook to become World #1 brand name
Wednesday, December 30th, 2009
Back in August I predicted Facebook will take #1 rank away from Google in traffic before the end of the year. December results are not out yet but there is a high probability I am right. As I was looking for data on the subject – a new question arise.
Is traffic a sign of popularity? 
So I went on writing down numbers on a scrapbook. My primary goal was to search brand names and the number of search associated with that brand. To do so I used the Top 100 brand by Millward Brown [PDF].
Surprisingly Facebook, Twitter, iPhone, My Space are not listed by the research institute. Even in a brick and mortar world, Facebook should be in top 5 most known brands.
Below are results found using Google.com [US English page as of December 30, 2009].
Few basic observations: Google and Facebook together are more popular than Web. US takes the lead with over 23 billions search results. USA and War all together are less popular than Yahoo!
Behind those figures I see two conclusions. First, top brands -as described in the study published by Millward Brown- are yet far behind in terms of web image. Their online presence is a failure for 95% of them. This should give hope to all online viral social media jungle marketing agencies out there. The second conclusion is sadder: traffic doesn’t mean revenue. Facebook, Twitter, Youtube, MySpace and Hotmail generating over 5.3 billion of search results have an estimated global revenue of $1.3 billion for 2009 representing 0,003% of Wal-Mart’s 2009 revenue.
It brings us back to valuation calculation- should we continue to use online popularity or traffic to rate online businesses?
What do you think?
Tags: analytics, brands, facebook, google, myspace, ranking, seo, Twitter, us, web traffic, windows
Posted in Apple, Content, Economy, Mac, Microsoft, Social Media, TechCrunch, Technology, Twitter, World, google, iPhone | No Comments »
Picture posting from Seesmic to Pikchur to Posterous
Tuesday, August 25th, 2009
Posted via web from [blog.florianseroussi.com]
Tags: images, Pikchur, posterous, posting, seesmic, sharing, Twitter
Posted in Geek, Photography, Pikchur, Social Media, Twitter | No Comments »
You are so predictable
Monday, August 10th, 2009
One of those things is predictability. Instinct takes over intelligence in most cases.
This is the difference between a chess player and a master. The ability to control emotion is often blurred by the need of vengeance. Action/reaction kind of theory.
I slap you – you strike back. Instantly. No second thoughts. Why?
Two reasons – 1st humiliation needs retaliation. NOW.
2nd your brain can’t think that fast.
Not so long ago I was engaged in a relationship where happy ending was not an option. Not only was it written danger all over it but blindness of the moment weakened my perception to the max.
Recovery is often judged by the capacity to think ahead in a cold-blooded manner.
It didn’t take too long before I initiated a series of behavioral experiences based on the same items that caused my fall. In a sick threesome relationship I was able to seed info and collect data – thank you Twitter. It was almost incredible to monitor demeanor and emotion of anger. Blinded by strong emotion and compulsive obsession my wannabe partner developed a transparent pattern of actions.
Anger became a motive to hate and defamation. It doesn’t matter who is right or wrong. I believe post relationship crisis management reveals a person.
During the course of my –very unreliable- study I found out there is a strong relationship between obsession and addictive behaviors.
Addicts are obsessed by nature. They need to kill the obsession to move pass the addiction. There is no cure without containing the obsessive anger.
This post is not a personal note or subliminal message to re-engage into a conversation with past acquaintances. It’s a testimony on how changing my behavior and demeanor, really improved my relationships with others both professionally and personally.
You can go from predictable to changeable. Adding rationality to life is a great move.
Tags: addicition, behavior, ex-friends, Friends, Twitter
Posted in Friends, Social Media, Twitter | 2 Comments »
Twitter – wanna a few bucks
Saturday, January 17th, 2009
The web is full of articles based on how Twitter can make some monies.
Of course I don’t intent to give Twitter managers a lesson. They proved
it all already. Success is no luck.
Kevin Thau – Twitter new biz dev guy must be brainstorming day and night looking on how to generate revenue for our favorite social media network.
My analysis is mostly based on observation. Don’t blame me if some of
the figures are distorted. If you have them please come forward and
I’ll rectify.
They are about 100 Twitter clients, 200 Twitter services and certainly
a thousand of 3rd party apps or web apps posting to Twitter.
I cannot imagine one is launching a Twitter service for philanthropic
inspiration only. It’s all about the money. Money around a community of
users – or potentiality of revenues to be generated around this
community.
Twitter founders and managers must be frustrated to see everyone else
around raising money based on sending feeds or posts to their social
media network.
Who provides the vital information? Twitter!!
Latest example of TweetDeck raising half a million dollar delivering messages to a FREE online service left me to think.
How Twitter can monetize their business and still maintain a free service for end-user?
Ok – I admit I have been a bit busy this week so it took me a few minutes to figure it out…but here are my thoughts.
Twitter is a carrier i.e. identical to any broadcast media. We were all
thinking broadcast media = TV…here is the mistake. I’m thinking
Broadcast media as THE network. Twitter IS the network. TVs are the
clients – each one around a different service.
If you look at it this way you suppress direct revenue from advertising
- which is certainly not very sexy today -AND you may charge for
SERVICE per usage. Like a hosting company – basically Twitter hosts our
Tweets and make them available to Clients.
So now imagine a business model based on:
- Bandwidth aka Twitter API Usage 80req/hour or 100req/hour or 200req/hour
- Number or Tweets posted
Twitter should SELL API usage to all of those who want to access their
network. This is THE immediate revenue-generating model. Price should
be based on consumption, queries, awareness, and even revenue sharing
in some cases.
Give each APP the full XMPP feed from Twitter, everyone now has the exact same access.
Twitterrific is selling its application on Apple Store, generating revenue based on usage of a free API. It doesn’t sound right.
First this is taking traffic away from Twitter mobile web app [meaning no possible revenue from advertising if ever]
2nd it requires more constraint on API and therefore induce a cost for Twitter.
In this case Twitter would be much more a service provider with revenue generated by thousand of companies.
Leave others monetize their value added service. If one thinks
Twitterrific, Twhirl or TweetDeck bring a different user experience it
might justify the cost. Even help those application developers to sell
their apps.
Of course it will certainly lower number of Twitter apps available. But
we know some are ridiculously useless or repetitive and will not
survive. In any case API could remain FREE for usage <50req/hr.
There is one downside in all that – which I believe could become a great benefit…
What if the community of developers around Twitter decides to give up on Twitter?
Well I still think Twitter is strong thanks to its 2.7 million users
and NOTHING else. People will use more services directly offered by
Twitter: Web, mobile portal and text message…and maybe even their own
Twitter desktop application if they really wanted to!!
So here it is. It certainly needs to be tuned and brainstormed but general idea is set above.
@Twitter @EV What do you think? Deal or no deal?
Tags: api, monetization, pat phelan, Twitter
Posted in Economy, Entrepreneur, Twitter, World | No Comments »
